# Drive-Thru Sampling Stations Three Wishes Turned a Driveway Into a Space to Safely Share Samples By Laura McQuarrie | Published 2020-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sampling-station References: [prnewswire](https://www.prnewswire.com/news-releases/startup-entrepreneurs-find-innovative-way-to-sample-new-product-during-covid-19-301048026.html) & [threewishescereal](http://www.threewishescereal.com/) [Three Wishes](https://www.trendhunter.com/trends/pumpkin-spice-cereal) recently launched its high protein, low sugar, grain-free breakfast cereals that reinvent favorite childhood flavors with clean ingredients and its co-founders developed a creative way to share their product with the community by turing their driveway into a drive-thru sampling station. Ian and Margaret Wishingrad made use of their U-shaped driveway as an alternative to [in-store demos](https://www.trendhunter.com/trends/instore-sampling), which can no longer take place due to current health and safety measures and retail store closures. To share the Three Wishes brand, the couple marketed their drive-thru sampling station on the street and on social media, resulting in a consistent stream of cars filled with people eager to try the clean-ingredient cereals. Image Credit: Three Wishes ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 71% | Activity: 73% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Drive-thru Sampling Stations:** The concept of drive-thru sampling stations can be applied to various industries, from food to cosmetics, in order to adapt to current health and safety measures and reach out to customers. - **Alternative In-store Demos:** Alternative in-store demos, such as drive-thru sampling stations or virtual reality experiences, can be a disruptive innovation opportunity for brands to engage with customers in a new and creative way. - **Marketing Through Social Media:** Social media marketing is a continuously growing trend, and turning unique in-person experiences, such as drive-thru sampling stations, into shareable content can be an effective way to attract new customers. ### Industries Being Reshaped - **Food:** Drive-thru sampling stations can be implemented by food brands as a way to promote their products and adapt to current health and safety measures. - **Cosmetics:** Alternative in-store demos, such as virtual reality experiences, can provide customers a way to try out cosmetics products without physical contact and can be a disruptive innovation opportunity for the industry. - **Marketing & Advertising:** Social media marketing is a continuously growing trend, and turning unique in-person experiences, such as drive-thru sampling stations, into shareable content can be a disruptive innovation opportunity for the marketing and advertising industry. ## Related on Trend Hunter - [Dirty Soda Drive-Thrus](https://www.trendhunter.com/trends/soda-drive-thru.md) - [Food Sample-Focused Services](https://www.trendhunter.com/trends/taste-drive.md) - [Pizza Rental Pop-Ups](https://www.trendhunter.com/trends/crustbuster.md) - [Milkshake Sampling Initiatives](https://www.trendhunter.com/trends/freal-sample-packs.md) - [Grain-Free Granola Bars](https://www.trendhunter.com/trends/three-wishes-granola-bars.md) - [Health Food Digital Drive-Thrus](https://www.trendhunter.com/trends/sweetlane.md) - [Orchard Drive-Thrus](https://www.trendhunter.com/trends/orchard-drive-thru.md) - [AI-Powered Sampling Experiences](https://www.trendhunter.com/trends/sampling-experiences.md) - [Immersive Cereal Cities](https://www.trendhunter.com/trends/kelloggs-town.md)