# VR Sampling Experiences Président Cheese's 'Taste with A Pro' Pairs Food and Recipe Creation By Laura McQuarrie | Published 2018-01-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sampling-experience References: [specialtyfood](https://www.specialtyfood.com/news/article/president-cheese-introudces-new-virtual-reality-experience-and-2018-product-innovations-at-the-2018-winter-fancy-food-show-124910/) & [presidentcheese](http://www.presidentcheese.com/) At the Winter Fancy Food Show 2018, Président Cheese launched a unique [virtual reality sampling experience](https://www.trendhunter.com/trends/mcdonaldland-vr) called 'Taste with A Pro' that gave attendees the chance to enjoy live samples alongside immersive visuals. The Taste with A Pro VR experience was hosted by Président Chef Expert Gavin Kaysen and was filmed at Gavin’s restaurant, Bellecour. As part of the sampling experience, people were given a behind-the-scenes look at how recipes like [brie-stuffed pork chops](https://www.trendhunter.com/trends/president) and cheese and butter boards can be created with Président products. Alongside the full VR experience, Président Cheese also provided [iPads](https://www.trendhunter.com/trends/comet-q) so that a 360-degree view of the kitchen could be seen without the need for guests to put on a virtual reality headset. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 84% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Reality Sampling:** Innovative use of VR technology to enhance the sampling experience for food and beverage products, potentially revolutionizing the industry. - **Immersive Brand Experiences:** Creating interactive and engaging brand experiences for customers through the incorporation of new and emerging technologies. - **360-degree Marketing:** Expanding marketing efforts beyond traditional methods to include immersive technology and experiences. ### Sectors Adopting This - **Food and Beverage:** Incorporating VR technology to enhance the sampling experience in the food and beverage industry has the potential to disrupt traditional tasting methods and drive sales. - **Hospitality:** Hotels and restaurants can leverage VR technology to provide guests with unique and memorable dining experiences, potentially increasing customer satisfaction and loyalty. - **Marketing and Advertising:** The use of VR technology in marketing and advertising can provide brands with an innovative way to engage with customers, and potentially increase brand awareness and sales. ## Related on Trend Hunter - [Virtual Countryside Experiences](https://www.trendhunter.com/trends/loccitane-virtual-experience.md) - [Virtual Oil Tasting Experiences](https://www.trendhunter.com/trends/virtual-tasting-experience.md) - [VR Cooking Games](https://www.trendhunter.com/trends/vr-cooking-game.md) - [Virtual Craft Beer Tastings](https://www.trendhunter.com/trends/beer-tasting-experience.md) - [Virtual Flavor Simulators](https://www.trendhunter.com/trends/taste-in-virtual.md) - [Immersive Food Experiences](https://www.trendhunter.com/trends/how-to-become-the-worlds-greatest-chef.md) - [Educational Cheese Experiences](https://www.trendhunter.com/trends/parmigiano-reggiano-consortium.md) - [Augmented Reality Dining Experiences](https://www.trendhunter.com/trends/awaken-your-senses.md) - [Immersive VR Shopping Apps](https://www.trendhunter.com/trends/mytheresa-vision-pro.md)