# AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles

By Laura McQuarrie | Published 2023-10-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/sampling-billboard
References: [adweek](https://www.adweek.com/brand-marketing/grab-a-free-bottle-of-coca-cola-zero-sugar-using-ar/)

![AR Sampling Advertisements](https://cdn.trendhunterstatic.com/thumbs/516/sampling-billboard.jpeg)

Coca-Cola's #TakeATaste campaign is a digital one that uses augmented reality to share an engaging experience and a bottle of Coca-Cola Zero Sugar. People in major UK cities can now try a bottle of Coca-Cola Zero Sugar thanks to this digital campaign, created in partnership with Tesco Group.

On screens throughout London, Birmingham, Manchester and more, passersby will see a scannable QR code, which they can interact with in order to reveal an experience in augmented reality. Digitally, they can "grab" a bottle and get a coupon that can be redeemed at Tesco for a complimentary bottle of Coca-Cola Zero Sugar or the Cherry flavor of the product.

This digital campaign builds on the success of the soda brand's 'Best Coke Ever?' and speaks to those who are passionate about zero calorie choices.