# Alcohol Alternative Sampler Boxes Sober(ish) and Cann Debut the Sober(ish) Cann-uary Sampler Box By Kalin Ned | Published 2025-01-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sampler-box References: [bevnet](https://www.bevnet.com/pr/2024/12/30/soberish-and-cann-collaborate-for-a-fun-sampler-box-to-celebrate-dry-january)  Sober(ish) and Cann have teamed up to launch the Sober(ish) Cann-uary sampler box, an innovative offering for consumers navigating Dry January with an interest in non-alcoholic and THC-infused alternatives. This collaboration features a selection of Cann’s THC-infused social tonics, which are microdosed with two to five milligrams of THC per can, alongside exclusive Sober(ish) products and cocktail recipes. The sampler box encourages a fun yet responsible way to participate in Dry January. Through this partnership, Sober(ish) and Cann care to the growing sober-curious movement, providing an inclusive option for individuals who want to reduce or eliminate alcohol consumption without compromising on flavor or social experiences. The inclusion of THC-infused beverages offers an alternative to alcohol that still provides a buzz, which can be attractive for those exploring cannabis in social settings. Image Credit: Sober(ish) and Cann ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 69% | Freshness: 33% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Sober-curious Lifestyle:** The emergence of a sober-curious lifestyle reflects a shifting consumer preference towards non-alcoholic and mindfully intoxicating beverage options. - **Thc-infused Beverages:** THC-infused beverages offer a novel alternative that combines familiar social drinking rituals with the relaxing effects of cannabis. - **Hybrid Drink Experiences:** Hybrid drink experiences present an opportunity for beverages that merge traditional cocktail enjoyment with innovative non-alcoholic and THC-infused ingredients. ### Sectors Adopting This - **Cannabis Industry:** The cannabis industry continues to expand, introducing products like THC-infused social tonics to cater to both seasoned users and novices alike. - **Non-alcoholic Beverage Market:** The non-alcoholic beverage market is experiencing innovation as it embraces the challenge of providing flavorful and satisfying alternatives to alcoholic drinks. - **Wellness and Lifestyle:** Wellness and lifestyle sectors are integrating alcohol alternatives and low-dose THC products to meet the increasing demand for health-conscious recreational options. ## Related on Trend Hunter - [Alcohol-Free Sampler Boxes](https://www.trendhunter.com/trends/soberish.md) - [Co-Branded Mother's Day Products](https://www.trendhunter.com/trends/the-happy-can.md) - [Euphoric Hemp-Infused Mocktails](https://www.trendhunter.com/trends/cali-sober.md) - [Non-Alcoholic Advent Boxes](https://www.trendhunter.com/trends/non-alcoholic-advent.md) - [Alcohol-Free THC-Infused Beverages](https://www.trendhunter.com/trends/canna-drinks-sparkling-mocktails.md) - [THC-Focused Dry January Campaigns](https://www.trendhunter.com/trends/dry-january-campaign.md) - [Zero-Proof THC Spirit Alternatives](https://www.trendhunter.com/trends/ellora-by-crescent-canna.md) - [Cannabis-Infused RTD Cocktails](https://www.trendhunter.com/trends/emerald-hour.md) - [Zero-Proof Subscription Boxes](https://www.trendhunter.com/trends/raising-the-bar1.md)