# Bubblegum Pink Sneakers Adidas' Samoa Plus Sneaker is Now Available in a Pink Colorway By Ell Smith | Published 2017-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/samoa-plus-sneaker References: [hypebae](https://hypebae.com/2017/11/adidas-originals-samoa-plus-icey-pink) & [footlocker](https://www.footlocker.com/_-_/keyword-adidas+samoa) [Adidas](https://www.trendhunter.com/trends/lace-pearls) has revamped the classic silhouette of its Samoa Plus sneaker with a [millennial pink colorway](https://www.trendhunter.com/trends/pink-glo-colorway), that's sure to spruce up any drab winter outfit. The cushioned midsole of the shoe offers the wearer optimal comfort, making this iteration ideal for those who spend a lot of time of their feet. The shoe's upper was made from an elegant combination of [leather and suede](https://www.trendhunter.com/trends/pony-hair), starkly contrasting its slightly clunky shape. The shoe's retro design allows for a balance between street wear and high fashion, making this shoe the perfect addition to any outfit. Transitioning seamlessly from a lunch with friends, to a holiday party, the bubblegum pink Samoa Plus sneaker makes for the perfect accessory this winter season. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 50% | Activity: 40% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Millennial Pink Sneakers:** The rising trend of sneakers in shades of pink opens up opportunities for fashion brands to create unique designs. - **Comfortable Fashion:** The demand for comfortable and stylish footwear continues to grow, offering opportunities for innovation in materials and design. - **Retro Sneaker Revamp:** Updating classic sneaker silhouettes with modern colors and materials can attract new generations of consumers while still appealing to nostalgia seekers. ### Industries Being Reshaped - **Fashion:** Fashion brands can take advantage of the popularity of pink sneakers to create new collections with innovative designs and materials. - **Athletic Footwear:** The combination of style and comfort in trendy sneakers presents an opportunity for athletic footwear companies to expand their consumer base beyond athletes. - **Streetwear:** Retooling classic sneaker designs to appeal to modern fashion sensibilities creates opportunities for streetwear brands to bring something new to the market. ## Related on Trend Hunter - [Athletic Shoe Adornments](https://www.trendhunter.com/trends/lace-pearls.md) - [Ultra-Plush Cushioned Sneakers](https://www.trendhunter.com/trends/chunky-samba.md) - [Rose-Hued Dad Sneakers](https://www.trendhunter.com/trends/new-balance-1906r-rose-sugar.md) - [Bubble-Like Semi-Transparent Sneakers](https://www.trendhunter.com/trends/superstar-bubble.md) - [Chic Satin Pink Sneakers](https://www.trendhunter.com/trends/satin-pink.md) - [Summer-Ready Pastel Sneakers](https://www.trendhunter.com/trends/adidas-sneakers-1.md) - [Chunky Elevated Lifestyle Sneakers](https://www.trendhunter.com/trends/samba-sneaker-model.md) - [Floral-Accented Textural Sneakers](https://www.trendhunter.com/trends/atmos-pink-and-adidas.md) - [Floral-Accented Lifestyle Sneakers](https://www.trendhunter.com/trends/sakura-sneaker.md)