# Unisex Teen Skincare SAMFARMER Creates Unisex Personal Care Products for Youth By Laura McQuarrie | Published 2017-08-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/samfarmer References: [thedieline](http://www.thedieline.com/blog/2017/8/15/have-you-noticed-the-shift-toward-gender-neutral-packaging) & [samfarmer.co](http://www.samfarmer.co/) As a stay-at-home dad, Sam Farmer found himself alarmed by the way personal care products for youth were packaged and marketed and took it upon himself to create SAMFARMER, a unisex line of products for young adults. As Sam Farmer describes, when he went shopping for his teenage son and daughter, he encountered " rows of products, pink, pouty and submissive packaging aimed at my daughter and steel grey, macho stuff intended for my son." After going back to school to get a degree in cosmetics, he launched SAMFARMER, which offers products with formulas that are specifically tailored to [teen skin and hair](https://www.trendhunter.com/trends/erly). The unisex personal care range includes everything from [face wash to shampoo and deodorant](https://www.trendhunter.com/trends/suave), all of which are packaged in boldly colored bottles that feature prominent letters. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 44% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Gender-neutral Personal Care:** Creating personal care products that are not limited to traditional gender stereotypes presents an opportunity for disruptive innovation. - **Targeting Teenagers:** Developing a product line specifically tailored to the needs and interests of teenagers can lead to disruptive innovation in the personal care industry. - **Bold Packaging:** Using boldly colored packaging with prominent lettering can disrupt the traditional aesthetics of personal care products. ### Where This Applies - **Personal Care:** The personal care industry can benefit from creating gender-neutral products that cater to the needs and interests of teenagers. - **Cosmetics:** In the cosmetics industry, there is an opportunity to innovate by offering unisex personal care products for young adults. - **Packaging:** The packaging industry can explore disruptive innovation by designing bold and eye-catching packaging for personal care products. ## Related on Trend Hunter - [Myth-Busting Skincare Campaigns](https://www.trendhunter.com/trends/indu-teen-boy-skincare.md) - [Tween-Targeted Deodarants](https://www.trendhunter.com/trends/neon-goat.md) - [Derm-Developed Teen Skincare](https://www.trendhunter.com/trends/sincerely-yours.md) - [Teen Hygiene Collections](https://www.trendhunter.com/trends/essynce-moore.md) - [Genderless Self Care Lines](https://www.trendhunter.com/trends/prohibition-wellness.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Unisex Fashion Brand Cosmetics](https://www.trendhunter.com/trends/apc-selfcare.md) - [All-Natural Youth Skincare](https://www.trendhunter.com/trends/just-for-teens.md) - [Men's Personal Care Brands](https://www.trendhunter.com/trends/mens-personal-care-brand.md)