# Inclusive Family Doll Sets Kmart Features Same-Sex Family Dolls Across Its Australian Stores By Amy Duong | Published 2019-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/samesex-doll References: [out](https://www.out.com/news/2019/10/30/kmart-selling-same-sex-doll-set) Across Australian [Kmart](https://www.trendhunter.com/trends/sky-dancers) locations, the shelves are stocked with new Family Playsets that showcase [same-sex doll families](https://www.trendhunter.com/trends/rainbow-railroad) to encourage inclusivity. The family playsets feature a pair of same-sex parents, children, and a pet, along with additional accessories. The sets either come with two moms, two dads, or a mom and a dad, each set of parents have two children and a dog. This representation ensures that most families are better captured and can be relatable for children. The [diverse family sets](https://www.trendhunter.com/trends/primark-sophie) are also available for purchase online. Some of the accessories that come with the dolls include food, baby wipes, a dog food bowl, drinks, a basket to hold the good, a stroller, and more. Image Credit: Kmart ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 64% | Activity: 68% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Inclusive Doll Sets:** Opportunity to create more inclusive doll sets that feature diverse family structures, such as same-sex parents and their children. - **Encouraging Inclusivity:** Increasing demand for toys and products that promote inclusivity and reflect the diversity of modern families. - **Online Purchasing:** Growing trend of purchasing dolls and toys online, providing convenience and accessibility for consumers. ### Industries Being Reshaped - **Toy Manufacturing:** Disruptive innovation opportunity for toy manufacturers to develop more diverse and inclusive doll sets. - **E-commerce:** Opportunity for online retailers to capitalize on the growing trend of online doll purchases. - **Marketing and Advertising:** Increasing demand for marketing and advertising agencies to create inclusive campaigns that reflect diverse family structures. ## Related on Trend Hunter - [Two-Sided Paper Dolls](https://www.trendhunter.com/trends/megadolls.md) - [Pride Fashion Dolls](https://www.trendhunter.com/trends/bratz-pride-collection.md) - [Inclusive Fashion Dolls](https://www.trendhunter.com/trends/autistic-barbie.md) - [Representation-Focused Toy Dolls](https://www.trendhunter.com/trends/laverne-cox-1.md) - [Inclusivity-Promoting Dolls](https://www.trendhunter.com/trends/barbie.md) - [Pride Month Pet Products](https://www.trendhunter.com/trends/petsmart-pride-collection.md) - [Albino Fashion Dolls](https://www.trendhunter.com/trends/inclusive-doll-line.md) - [Friendship-Celebrating Doll Brands](https://www.trendhunter.com/trends/hey-bestie.md) - [Spinning Toy Dolls](https://www.trendhunter.com/trends/sky-dancers.md)