# Same-Day Retail Delivery Trials Walmart and Instacart are Testing Same-Day Delivery in Four Cities By Daniel Johnson | Published 2020-08-13 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sameday-delivery2 References: [engadget](https://www.engadget.com/walmart-instacart-rivalry-amazon-202131274.html) & [corporate.walmart](https://corporate.walmart.com/) [Walmart](https://www.trendhunter.com/trends/walmart-and-doordash) announced that it will collaborate with [Instacart](https://www.trendhunter.com/trends/instacart-and-giant-eagle) to trail a same-day delivery service. The same-day delivery service will be tested in four different locations across the United States, including Los Angeles, San Francisco, San Diego, and Tulsa. Instacart now operates with a number of major retail organizations including Aldi, Target, Costco, [Albertsons](https://www.trendhunter.com/trends/snapebt-online-payments), Kroger, and others. Additionally, Instacart is seeing an increase in demand during the pandemic, as consumers turn to delivery services. A spokesperson for Instacart released a statement about the partnership with Walmart, ““The new partnership brings thousands of items — from groceries, alcohol and pantry staples to home decor and improvement, personal care, electronics and more — at everyday low prices from Walmart stores to customers’ doors in as fast as an hour.” Image Credit: Instacart ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 37% | Activity: 51% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What's Driving This Trend - **Same-day Retail Delivery:** Collaboration between Walmart and Instacart to test same-day delivery service in four cities creates opportunities for other retailers to adopt a similar approach in order to meet consumer demand for convenience. - **Increased Demand for Delivery Services:** Instacart's increase in demand during the pandemic highlights the need for delivery services to become an essential feature in the retail industry's business model. - **Partnerships as a Strategy for Growth:** Retail organizations can leverage partnerships with established delivery services such as Instacart in order to quickly scale their online delivery capabilities and reach a wider customer base. ### Who This Affects Most - **Retail Industry:** The shift from traditional brick-and-mortar stores to online platforms is accelerating, creating new opportunities for retailers to adopt same-day delivery services and maintain their competitive edge. - **Delivery Services Industry:** Delivery services have become essential to the retail industry, prompting innovation in delivery models and technology in order to meet the increasing demand for faster and more convenient delivery options. - **Logistics Industry:** The success of partnerships such as Walmart and Instacart highlights the importance of logistics and supply chain management in ensuring efficient delivery of goods and services to customers. ## Related on Trend Hunter - [Speedy Same-Day Grocery Deliveries](https://www.trendhunter.com/trends/instacart-and-giant-eagle.md) - [Hardware Delivery Partnerships](https://www.trendhunter.com/trends/instacart-and-the-home-depot.md) - [Speedy Retailer Delivery Partnerships](https://www.trendhunter.com/trends/walmart-and-doordash.md) - [Same-Day Grocer Delivery Benefits](https://www.trendhunter.com/trends/instacart-and-snap.md) - [Canadian Retail Delivery Expansions](https://www.trendhunter.com/trends/next-day-delivery.md) - [Collaborative Beauty Deliveries](https://www.trendhunter.com/trends/ulta-beauty-partners.md) - [Late-Night Delivery Services](https://www.trendhunter.com/trends/latenight-express-delivery.md) - [Senior Grocery Delivery Initiatives](https://www.trendhunter.com/trends/walmart-and-avanlee-care.md) - [Combined Retailer Deliveries](https://www.trendhunter.com/trends/walmart-pharmacy-delivery.md)