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# Playful Beach Bridetography
Margo & Sherwin Trash the Dress Photography on Granville Island

By Bianca | Published 2009-07-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/same-sex-trash-the-dress
References: [blueolivephotography](http://www.blueolivephotography.com/blog/2008/10/03/granville-island-wedding/)

We were very excited about trash the dress photography back when we first heard about it, so imagine our excitement when we discovered this double gown destruction shoot!

Margo and Sherwin, a same-sex couple in Vancouver, got to enjoy trash the dress photography together at Granville Island hotel, following their reception and ceremony at [Bridges](https://www.trendhunter.com/trends/three-bridges-potato-bakes) restaurant.

Margo and Sherwin’s trash the dress photography was captured by Reilly & Miranda Lievers of [Blue Olive Photography](https://www.trendhunter.com/trends/the-wellness-oasis).

**Implications** - No longer looking to stay pristine, female shoppers are seeking out ways to have more fun with fashion. Designs that feature a spontaneous aspect appeal to customers who like to play it by ear.

## Trend Insights (Trend Hunter)

- Score: 6.1/10
- Popularity: 83% | Activity: 91% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Weddings](https://www.trendhunter.com/weddings)

## Key Themes

### Key Themes Behind This Trend

- **Spontaneous Fashion:** Fashion designs that feature a spontaneous aspect appeal to customers who like to play it by ear.
- **Trash the Dress Photography:** Trash the dress photography continues to gain popularity as couples look for unique ways to capture their wedding memories.
- **Same-sex Couples Photography:** As same-sex marriages become more common, the market for same-sex couples photography is growing.

### Where This Applies

- **Fashion Industry:** The fashion industry can capitalize on the trend of spontaneous fashion by designing products that appeal to customers who like to have more fun with their clothing.
- **Wedding Photography Industry:** The wedding photography industry can offer unique services such as trash the dress photography to capture couples' memories in a creative way.
- **LGBTQ+ Market:** The growing market for same-sex couples' photography presents an opportunity for businesses to target and cater to the LGBTQ+ community.

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