# Lip-Locking Equality Initiatives Amnesty International's Same Sex Kiss Campaign Fights Homophobia By Alyson Wyers | Published 2014-07-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/same-sex-kiss References: [designtaxi](http://designtaxi.com/news/367723/This-Amnesty-International-Initiative-Wants-To-Kiss-Homophobia-Goodbye/) & [kissagainsthomophobia](http://www.kissagainsthomophobia.com) In a year-long initiative to combat homophobia around the world, Amnesty International is trying to collect 365 same sex kiss submissions. The [global human rights organization](https://www.trendhunter.com/trends/humane-world-for-animals) is asking people to submit side profile pictures of themselves pretending to pucker up. The charitable group will take another picture of someone of the same sex and place it beside yours to make it look like a couple kissing. Amnesty International hopes to compile 365 same sex kiss photos by October 11, [International Coming Out Day](https://www.trendhunter.com/trends/2slgbtqi-community). In order to show that love is an international human right, the campaign aims to demonstrate "a kiss between two people is the most intimate form of contact that perfectly symbolizes their commitment to one another." ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 25% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Combatting Homophobia:** Disruptive innovation opportunity: Develop new initiatives and campaigns to raise awareness and combat homophobia worldwide. - **Promoting Equality:** Disruptive innovation opportunity: Create innovative projects and initiatives to promote equality and inclusivity for the LGBTQ+ community. - **Symbolic Visual Campaigns:** Disruptive innovation opportunity: Explore the use of powerful visual campaigns to highlight social issues and promote positive change. ### Industries Being Reshaped - **Non-profit Organizations:** Disruptive innovation opportunity: Develop impactful strategies and campaigns for non-profit organizations working towards social justice and equality. - **Advertising and Marketing:** Disruptive innovation opportunity: Create innovative and inclusive advertising campaigns that challenge social norms and promote acceptance. - **Human Rights Advocacy:** Disruptive innovation opportunity: Utilize technology and creative approaches to advocate for human rights and fight against discrimination. ## Related on Trend Hunter - [Charitable Lipcare Campaigns](https://www.trendhunter.com/trends/it-gets-better-project.md) - [Philanthropic Cosmetic Brand Initiatives](https://www.trendhunter.com/trends/kiehls-open-doors.md) - [Activism-Promoting Sweatshirt Collabs](https://www.trendhunter.com/trends/willy-chavarria-2.md) - [Love-Centric Public Service Announcements](https://www.trendhunter.com/trends/love-has-no-labels1.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [LGBTQ+ Wedding Campaigns](https://www.trendhunter.com/trends/skyy-says-i-do.md) - [2SLGBTQIA+ Youth-Focused Fundraising Campaigns](https://www.trendhunter.com/trends/pflag-canada.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Queer-Inclusive Educational Resources](https://www.trendhunter.com/trends/all-in-guide.md)