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# Cardboard-Inspired Breathable Sneakers
adidas Introduces the Samba Cardboard Sneaker Model

By Amy Duong | Published 2024-04-02 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/samba-cardboard
References: [highsnobiety](https://www.highsnobiety.com/p/adidas-samba-sneaker-cardboard/) & [adidas](https://www.adidas.com/us/samba-og-shoes/IG1379.html)

![Cardboard-Inspired Breathable Sneakers](https://cdn.trendhunterstatic.com/thumbs/530/samba-cardboard.jpeg)

[adidas Originals](https://www.trendhunter.com/trends/chunky-samba) introduces its [Samba](https://www.trendhunter.com/trends/samba-sneaker-model) Cardboard sneaker model which highlights the iconic lifestyle silhouette with a new airy mesh material making up the upper. Traditionally, the shoe is made using leather touches and this takes on a new angle with the branding accents of the T-toe box and Three Stripes branding.

It also comes in the addition of [smooth suede and soft leather finishings](https://www.trendhunter.com/trends/samba-lt). The name of the silhouette also inspires the tonal palette with a brown base foundation accented with chalky white for contrast. The colors make the shoe very versatile to add as a finishing touch to any outfit. The meshy based Samba Cardboard sneaker is now available to shop online at adidas.

Image Credit: adidas

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 86% | Activity: 87% | Freshness: 22%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Breathable-mesh Sneakers:** Incorporating airy mesh materials for enhanced ventilation presents a design trend that prioritizes comfort and breathability in footwear.
- **Sustainable-footwear Innovation:** Exploring cardboard-inspired materials for shoe construction signifies a trend towards sustainable manufacturing practices and eco-friendly solutions in the fashion industry.
- **Versatile-colorway Design:** Utilizing a tonal palette with brown base and chalky white accents showcases a trend towards versatile colorways that offer heightened styling options for consumers.

### Where This Applies

- **Fashion-apparel:** The integration of cardboard-inspired elements in sneaker design opens up disruptive innovation opportunities for sustainable material sourcing and unique product differentiation within the fashion industry.
- **Sports-footwear:** The shift towards utilizing breathable mesh materials in sneaker construction presents an opportunity for sports footwear brands to enhance performance attributes through improved breathability and comfort.
- **Retail-e-commerce:** The availability of the meshy based Samba Cardboard sneaker online at adidas reflects the ongoing trend of leveraging e-commerce platforms for direct-to-consumer sales and seamless shopping experiences in the retail industry.

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