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# Socially Conscious Outsourcing
Samasource Micro-Tasks Employ the World's Less Fortunate

By Katie Cordrey | Published 2011-01-10 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/samasource-micro-tasks
References: [smartplanet](http://www.smartplanet.com/people/blog/pure-genius/can-micro-tasks-for-the-worlds-poor-help-lift-people-out-of-poverty/5272/) & [samasource.org](http://www.samasource.org/)

Samasource micro-tasks are small computing job pieces sourced from big companies like [Google](https://www.trendhunter.com/trends/grow-with-google), [LinkedIn](https://www.trendhunter.com/trends/simplify-job-search), and Ask.com that are sent to workers in Kenya, India, Haiti, Pakistan, and Uganda. The micro-tasks provide the otherwise impoverished workers the opportunity to learn skills while doing [simple computer work](https://www.trendhunter.com/trends/technological-barriers).

While critics call it "outsourcing parading as social good," Samasource micro-tasks pay according to the Fair Wage Guide. The non-profit also provides education and facilitation of direct connections between low-income entrepreneurs and the global economy.

Learn more from Samasource founder Leila Janah in the attached TED talk video.

## Trend Insights (Trend Hunter)

- Score: 3.0/10
- Popularity: 10% | Activity: 71% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What Makes This Trend Stand Out

- **Socially Conscious Outsourcing:** Opportunity for businesses to outsource small computing job pieces to impoverished workers in developing countries, providing them with skills and fair wages.
- **Fair Wage Guide:** Emerging trend of paying workers in developing countries according to a fair wage guide, ensuring they are compensated fairly for their work.
- **Education and Facilitation:** Increasing focus on providing education and facilitating direct connections between low-income entrepreneurs in developing countries and the global economy.

### Sectors Adopting This

- **Tech Industry:** Disruptive innovation opportunity in the tech industry by leveraging socially conscious outsourcing to tap into a global pool of talent and contribute to social impact.
- **Outsourcing Industry:** Opportunity for the outsourcing industry to adopt fair wage practices and focus on facilitating education and direct connections for low-income workers in developing countries.
- **Social Impact Industry:** Growing need for organizations in the social impact industry to collaborate with businesses for socially conscious outsourcing, fair wage practices, and educational initiatives.

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