# Breath Mint-Inspired Lotions Samantha Szakolczay Creates a Fictional Altoids Skin Care Line By Susan Keefe | Published 2012-05-17 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/samantha-szakolczay References: [lovelypackage](http://lovelypackage.com/student-work-samantha-szakolczay-2/) & [theszdesign](http://theszdesign.com/) Design student Samantha Szakolczay transformed the beloved [breath mint](https://www.trendhunter.com/trends/ceelike) 'Altoids' into a conveniently packaged lotion. Szakolczay created the lotion as part of a school assignment that challenged students to take a popular brand and develop a [line of skin care products](https://www.trendhunter.com/trends/borntostandout-body-care) based on their choice. The packaging she designed to accompany this re-imagined product keeps with the aesthetics of the original. Additionally, the lotion's name 'Curious' also comes from the 'Altoids' well-known tagline. 'Altoids' lotion makes a strange kind of sense an it's surprising that it hasn't already graced store shelves. The powerful smell of curiously strong mint would be a pleasing scent to slap on after taking a shower or bath. Bold, refreshing and pleasantly familiar, the 'Curious' skin care line may be fictional but it's completely covetable. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 21% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Brand-inspired Skincare:** Developing skincare products based on popular brands can tap into consumers' brand loyalty and increase novelty of skincare lines. - **Unconventional Scents:** Innovative products using unusual or unconventional scents can attract consumers with unique preferences and maximize differentiation from competitors. - **Convenient Packaging:** Designing packaging that keeps with the aesthetics of the original brand can provide familiar appeal and enhance overall product experience. ### Who This Affects Most - **Beauty and Personal Care:** Creating brand-inspired skincare products can be a potential disruptive innovation opportunity for companies looking to enhance product offerings and attract new customers. - **Design and Packaging:** Designing packaging for unconventional scents or scents associated with a certain brand can create new design opportunities and showcase creativity while elevating product functionality. - **Marketing and Advertising:** The use of popular brand names and taglines to market skincare products can increase brand awareness and consumer interest, potentially boosting sales and revenue. ## Related on Trend Hunter - [Collectible Mint Tins](https://www.trendhunter.com/trends/altoids-x-bad-roman.md) - [Poetic Toothpaste Sets](https://www.trendhunter.com/trends/toothpaste-set.md) - [Luxe Oral Sprays](https://www.trendhunter.com/trends/luxurious-oral-spray.md) - [Sensorial Lotion Melts](https://www.trendhunter.com/trends/jergens-lotion-bursts.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Cosmetic Branding Design Initiatives](https://www.trendhunter.com/trends/unsexydesignchallenge.md) - [Soda-Inspired Bodycare](https://www.trendhunter.com/trends/native-x-jarritos.md) - [Locking Lotion Bottles](https://www.trendhunter.com/trends/lotion-lock.md) - [Sensorial Bodycare Duos](https://www.trendhunter.com/trends/baude.md)