# Hipster Eco Fashions The Samantha Pleet AW10 Line is Whimsically Eco-Friendly By Meghan Young | Published 2010-02-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/samantha-pleet References: [heartymagazine](http://heartymagazine.com/news/samantha-pleet-aw-10-lookbook-video-collection) & [samanthapleet](http://www.samanthapleet.com/) [Environmentally conscious clothing](https://www.trendhunter.com/trends/regeneration-nation) has come a long way in terms of style and overall appeal. I mean, just take a look at the Samantha Pleet AW10 collection. Urban, even hipster to a point, this collection will surely convert any [young woman](https://www.trendhunter.com/trends/wild-rose-sparrow) to be more reflective about the outfits they don. Showcased during [New York Fashion Week](https://www.trendhunter.com/trends/artless-forevers-fall-25), I can easily see the Samantha Pleet AW10 collection holding its own against other heavy hitter fashion houses. Take a look above and tell me what you think. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 90% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Environmentally Conscious Clothing:** Opportunity for disruptive innovation in sustainable fashion by incorporating eco-friendly materials and designs. - **Whimsical Urban Fashion:** Opportunity to disrupt traditional fashion with playful and creative styles that appeal to the urban and hipster market. - **Fashion Week Showcasing:** Disruptive innovation potential in creating a platform for emerging designers and eco-friendly fashion brands to showcase their collections. ### Industries Being Reshaped - **Fashion:** The fashion industry can explore sustainable practices, creative designs, and alternative materials to meet the growing demand for environmentally conscious clothing. - **Textile and Materials:** Opportunity for disruptive innovation in developing eco-friendly fabrics and materials that are both stylish and sustainable. - **Event Planning:** Disruptive innovation potential in organizing events like Fashion Week to showcase emerging fashion designers and promote sustainable fashion trends. ## Related on Trend Hunter - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Whimsical Ethically Made Apparel](https://www.trendhunter.com/trends/iclothing.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Summer-Ready Organic Apparel](https://www.trendhunter.com/trends/priyankara.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Archaeology-Inspired Eco-Friendly Apparel](https://www.trendhunter.com/trends/aelis.md) - [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md) - [Retrospective Chic Fashion Capsules](https://www.trendhunter.com/trends/prefall-2026-collection.md)