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# Extreme Architectural Apparel
Samantha Gradoville Dons Structured Couture for Numero China

By Armida Ascano | Published 2010-09-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/samantha-gradoville
References: [hautemacabre](http://hautemacabre.com/2010/09/structural-integrity/) & [fashiongonerogue](http://fashiongonerogue.com/samantha-gradoville-pierre-numero-china-september-2010/)

The harsh black and white background matches the [sharp structure](https://www.trendhunter.com/trends/rudsaks-cassie-sb) of the pieces Samantha Gradoville wears for the Numero China September 2010 shoot.

The pieces seem more architectural than tailor-made with cornered shoulder pads, bubbled skirts and dramatically flared sleeves. Samantha Gradoville pulls the look off well as her natural femininity shines through the [masculine sharpness of the clothing](https://www.trendhunter.com/trends/sujitha-shivajothi).

Designers worn by Samantha Gradoville in the shoot include Gareth Pugh, Hakaan and Carven.

**Implications** - Consumers are looking for styles that are unconventional. Designs that feature an [abstract aesthetic](https://www.trendhunter.com/trends/the-future-is-not-set) are appealing to those who want to stand out from other shoppers. Companies could come out with more items like this in order to draw in more buyers.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 95% | Activity: 93% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What Makes This Trend Stand Out

- **Unconventional Fashion:** Consumers are searching for styles that are unconventional to stand out from other shoppers.
- **Architectural Design:** The use of structural elements in clothing could become a new trend in fashion.
- **Abstract Aesthetic:** People are attracted to designs featuring an abstract aesthetic.

### Sectors Adopting This

- **Fashion Industry:** Fashion companies could come out with more items like this in order to draw in more buyers.
- **Design Industry:** More focus on structural elements in clothing could lead to new design opportunities.
- **Retail Industry:** Retailers could capitalize on the interest in unconventional fashions by stocking more abstract and structured clothing items.

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