# Chef-Endorsed Sushi Etiquette Videos The Sam Sugimoto Stomach Life Clip Debunks Mealtime Decorum By Jordy E | Published 2012-05-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sam-sugimoto References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/post/23615641623/video-sushi-etiquette) & [thechaya](http://www.thechaya.com/) The Stomach Life sushi etiquette video offers the critical insight of CHAYA chef Sam Sugimoto. The consumption of white rice and seaweed mixtures has become relatively instantaneous, evinced by the spread of fast food Asian shops. Quick sushi fixes have often come at the expense of mealtime decorum, compromising the very foundations that lie behind the [traditional dishes](https://www.trendhunter.com/trends/omakase-restaurant). Sugimoto is one of the chain's most highly respected employees, and his knowledge of the industry is readily apparent in the clip. Sugimato maintains the importance of washing one's hand with a moist toilette before doing anything, especially before touching one's chopsticks. The short film short also translates the Japanese terms that are most relevant to [sushi restaurants](https://www.trendhunter.com/trends/lime-house-sushi-and-ramen), such as sushi chef, [soy sauce](https://www.trendhunter.com/trends/sticksnsushi-sauces) and thank you. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 31% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sushi Etiquette Education:** Opportunities to develop educational content and classes to educate diners on sushi etiquette. - **Premium Sushi Experience:** Opportunities for upscale restaurants and chefs to offer a more authentic, traditional, and immersive sushi experience. - **Technological Innovation in Sushi Preparation:** Opportunities for restaurants to incorporate innovative technology for sushi preparation and presentation. ### Sectors Adopting This - **Food and Beverage:** Restaurants, chefs, and food companies can invest in creating and promoting sushi etiquette education and premium sushi experiences. - **Hospitality:** Upscale hotels and resorts can offer authentic sushi experiences that provide a cultural and immersive experience. - **Technology:** Tech companies can develop innovative solutions for sushi preparation and presentation, such as automated sushi machines and augmented reality dining experiences. ## Related on Trend Hunter - [Plant-Powered Sushi Courses](https://www.trendhunter.com/trends/omakase-sushi-course.md) - [At-Home Omakase Experiences](https://www.trendhunter.com/trends/noble-fresh-cart.md) - [Theatrical Chef's Choice Restaurants](https://www.trendhunter.com/trends/japanese-omakase.md) - [16-Course Sushi Experiences](https://www.trendhunter.com/trends/sushi-masu.md) - [Japanese-Peruvian Fusion Cuisine](https://www.trendhunter.com/trends/japaneseperuvian-fusion-cuisine.md) - [Pregnancy-Safe Sushi](https://www.trendhunter.com/trends/kanetsu-sushi.md) - [Japanese Gourmet-Focused Websites](https://www.trendhunter.com/trends/go-tokyo-gourmet.md) - [Convenient Sushi Bakes](https://www.trendhunter.com/trends/sushi-bakes.md) - [Opulent Sushi Takeaway Menus](https://www.trendhunter.com/trends/uchi-1.md)