# Glowing Digital Rooms Sam Songailo's 'Media Center Installation' Seems to be Computer-Inspired By Meghan Young | Published 2010-07-20 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sam-songailo References: [todayandtomorrow.net](http://www.todayandtomorrow.net/2010/07/19/sam-songailo/) & [songailo.net](http://www.songailo.net/) It's probably because I've been watching the 'Tron' trailers religiously, but Sam Songailo's latest [art installation](https://www.trendhunter.com/trends/chroma-installation) only seems to further the movie into my head. Featuring a [glowing red-walled room](https://www.trendhunter.com/trends/almais-office), Songailo's installation has its viewers awestruck. Currently showing in South Australia at the CASCA Project Space, Sam Songailo's 'Media Center' installation is completely mind-blowing. If I had the opportunity to visit the site, I truly believe I would expect some kind of ['Matrix' simulation](https://www.trendhunter.com/trends/spacetime-transformation-lamp) to occur. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 81% | Activity: 57% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Glowing Digital Installations:** Disruptive innovation opportunity: Explore the use of glowing digital installations in various industries such as advertising, retail, and entertainment to create immersive experiences for customers. - **Tron-inspired Art:** Disruptive innovation opportunity: Combine art and technology by creating Tron-inspired art installations that captivate viewers and blur the boundaries between the physical and digital worlds. - **Immersive Media Experiences:** Disruptive innovation opportunity: Develop immersive media experiences using glowing red-walled rooms and digital technology to engage audiences and enhance storytelling in industries like gaming, museums, and virtual reality. ### Where This Applies - **Advertising:** Disruptive innovation opportunity: Incorporate glowing digital installations in advertising campaigns to grab consumers' attention and create memorable brand experiences. - **Retail:** Disruptive innovation opportunity: Integrate glowing digital installations in retail stores to create futuristic and visually striking environments that enhance the shopping experience and attract customers. - **Entertainment:** Disruptive innovation opportunity: Utilize glowing digital installations in entertainment venues like theaters and music festivals to create immersive and interactive experiences that leave a lasting impact on the audience. ## Related on Trend Hunter - [Digital Audio-Visual Exhibitions](https://www.trendhunter.com/trends/audiovisual-exhibition.md) - [Collaborative 3D Art Installations](https://www.trendhunter.com/trends/reframe-installation.md) - [Illuminated Curtained Light Installations](https://www.trendhunter.com/trends/making-the-invisible-visible.md) - [Immersive Light Art Installations](https://www.trendhunter.com/trends/psychoacoustic-light-ensemble.md) - [Thought-Provoking Interactive Installations](https://www.trendhunter.com/trends/antibodies-installation.md) - [Mirrored Hall Visual Installations](https://www.trendhunter.com/trends/internamente.md) - [Human Connection-Themed Art Installations](https://www.trendhunter.com/trends/satellite-exhibition.md) - [Immersive Digital Art Galleries](https://www.trendhunter.com/trends/the-reel-store.md) - [Spaceship-Like Entertainment Systems](https://www.trendhunter.com/trends/odyssey-entertainment-system.md)