# Spicy Pickle Brine Beers 'Sam-Sam the Pickle Man' is a Sour Beer Chocked Full of Pickle Flavor By Katherine Pendrill | Published 2018-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sam-sam-the-pickle-man References: [delish](https://www.delish.com/food-news/a22466118/pickle-beer-down-the-road-beer-co/) & [facebook](https://www.facebook.com/DTRBrewery/photos/a.167707416723444.1073741828.150499011777618/972295626264615/?type=3&theater) For those looking for something to pair with their favourite pickle ice cream and dill pickle chips, a brewery called Down the [Road Beer Co.](https://www.trendhunter.com/trends/castlands-road) has debuted a tangy new beer called 'Sam-Sam the Pickle Man.' Just as the name suggests, this pungent pint is chocked full of pickle flavor. Sam-Sam the Pickle Man is an unusual new beer originally created by the Massachusetts-based brewery Down the Road Beer Co. for this year's Boston Pickle Fair. To create a tangy new drink, the brewery teamed up with Boston's Grillo's Pickles. The result is a sour beer made with a [spicy dill-pickle brine](https://www.trendhunter.com/trends/just-the-brine). As one journalist described, the pint "tastes of [lemon and cucumbers](https://www.trendhunter.com/trends/pickle-lemonade) and — I'll be darned — berries, owing to the habaneros." Image Credit: *Down the Road Beer Co.* ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 26% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Spicy Pickle Flavored Beverages:** Explore the trend of incorporating spicy pickle flavors into beverages for a unique and tangy drinking experience. - **Collaborative Brews:** Discover how breweries are teaming up with other food and beverage companies to create innovative and flavorful beers. - **Unconventional Beer Ingredients:** Uncover the trend of using unconventional ingredients like pickle brine to create adventurous and surprising beer flavors. ### Sectors Adopting This - **Craft Beer:** Craft breweries have the opportunity to create unique, niche flavors by incorporating pickle brine and other unconventional ingredients into their beer lineup. - **Food and Beverage:** The food and beverage industry can explore opportunities to collaborate with breweries to create cross-category products that offer innovative flavor profiles. - **Snack and Condiment:** Snack and condiment companies can consider partnering with breweries to bring their unique flavors and ingredients into the world of craft beers, expanding their customer base. ## Related on Trend Hunter - [Pickle Juice-Infused Ales](https://www.trendhunter.com/trends/gold-ale.md) - [Tangy Pickle Hard Seltzers](https://www.trendhunter.com/trends/pickle-hard-seltzer.md) - [Spiced Pickle Sodas](https://www.trendhunter.com/trends/pickle-soda.md) - [Pickle-Flavored Canned Cocktails](https://www.trendhunter.com/trends/spritz-society-pickle-by-claussen.md) - [Briny Pickle Hard Seltzers](https://www.trendhunter.com/trends/lit-pickle-hard-seltzer.md) - [High-ABV Pickle Margaritas](https://www.trendhunter.com/trends/big-papa-pickle-margarita.md) - [Tangy Crunchy Mustards](https://www.trendhunter.com/trends/silver-spring-foods-dill-pickle-mustard.md) - [Pickle-Flavored Hummus Spreads](https://www.trendhunter.com/trends/ithaca-hummus.md) - [Pickle-Powered QSR Meals](https://www.trendhunter.com/trends/sonic-x-grillos.md)