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# Femme-Fatale Flapper Fashion
The Sam Rollinson February 2012 'How To Spend It' Editorial is Retro

By Corinne Guirgis | Published 2012-02-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sam-rollinson-february-2012-how-to-spend-it
References: [mode.newslicious.net](http://mode.newslicious.net/2012/02/twenties-vision-sam-rollinson-by-damian.html) & [howtospendit](http://www.howtospendit.com/)

Travel back to the twenties with the fabulous Sam Rollinson February 2012 'How To Spend It' editorial, which takes [flapper fashion](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025) to whole new heights. The shoot, cleverly and appropriately entitled 'Twenties Twenties Vision' is fierce beyond words, with dazzling dresses that modernize the revolutionary styles of the iconic decade. With exquisite embellishments, dropped waists, over-the-top fur scarves, collars and head pieces rocked by model Sam Rollinson, there is nothing missing the stop and stare striking selections chosen by the multi-talented stylist and photographer Damian Foxe.

The hazy backdrop and simple furnishings that decorate the shoot channel the decade's atmosphere perfectly. With money as no object, and [glitz and glamor the goal](https://www.trendhunter.com/trends/roger-vivier-holiday-2025), Foxe goes above and beyond to show women that the future of fashion truly lies in the past.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 97% | Activity: 95% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Flapper Fashion Revival:** Opportunity for fashion designers to create modern interpretations of the iconic flapper style, incorporating exquisite embellishments and dropped waists.
- **Retro Editorial Shoots:** Photographers and stylists can capitalize on the growing demand for editorial shoots that transport viewers back in time, like the 'Twenties Twenties Vision' shoot.
- **Vintage-inspired Accessories:** Jewelry and accessory designers can tap into the resurgence of the twenties fashion by creating over-the-top fur scarves, collars, and headpieces.

### Industries Being Reshaped

- **Fashion Design:** Disruptive innovation opportunity for fashion designers to reinterpret and modernize iconic flapper fashion with unique twists and embellishments.
- **Photography and Styling:** Opportunity for photographers and stylists to create editorial shoots that capture the essence of specific eras, like the 1920s, to satisfy the demand for nostalgic fashion.
- **Jewelry and Accessories:** With the resurgence of twenties fashion, there is an opportunity for jewelry and accessory designers to create vintage-inspired pieces such as fur scarves, collars, and headpieces.

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