# Black Water Fashiontography Sam Pemberton Uses Billowing Gowns to His Benefit By Meghan Young | Published 2010-01-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sam-pemberton References: [behance.net](http://www.behance.net/Gallery/AWI/310995) & [landor](http://landor.com) I’m a sucker for epic anything, be it movies, events or photography like Sam Pemberton’s AWI portfolio. It arises in me a sense of such awe and inspiration that I can’t help but be thankful for having such talent shared with me. With [beautiful models](https://www.trendhunter.com/trends/songs-of-siren) showcasing [billowing gowns](https://www.trendhunter.com/trends/heli-kalkstein) in [gorgeous settings and landscapes](https://www.trendhunter.com/trends/alessandro-micheles), Sam Pemberton displays an eye for composition and color. Take some time to browse through the gallery above, you won’t be disappointed. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 75% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### Key Themes Behind This Trend - **Epic Fashiontography:** Capitalizing on awe-inspiring photography and billowing gowns to create impactful fashion campaigns. - **Composition and Color Mastery:** Leveraging expert composition and color choices to enhance visual storytelling in photography. - **Natural Landscape Settings:** Utilizing natural landscapes as backdrops to create stunning and memorable fashion photography. ### Where This Applies - **Fashion:** Exploring disruptive innovation in fashion by incorporating epic and visually striking photography. - **Photography:** Unlocking new opportunities for artistic expression through innovative composition and color choices. - **Outdoor Advertising:** Revolutionizing outdoor advertising campaigns by using natural landscapes as captivating backdrops. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Human Nature-Themed Art Galleries](https://www.trendhunter.com/trends/sea-im-awake.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Hand-Painted Watercolor Prints](https://www.trendhunter.com/trends/emma-webster.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md)