# Elegantly Exotic Editorials The Sam Mohan Ascension Spread is Glamorously Stunning By Meghan Young | Published 2011-07-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sam-mohan-ascension References: [behance.net](http://www.behance.net/gallery/Ascension-for-GRAZIA-MAGAZINE-INDIA/964327) & [yolkstudio](http://www.yolkstudio.com) There is always an exotic presence to the summer season, either because a lot of vacations are taken during these times or because people often get out of their shell to lead more languid lives by the beach in nothing but [beachwear](https://www.trendhunter.com/trends/triangls-mirage-drop) that often has a foreign feel to them; hence, the Sam Mohan Ascension photo spread captures this exotic sense beautifully. Of course, it does so in a much more elegant manner than we would on a daily basis. A fashion editorial shot for Grazia India magazine, the Sam Mohan Ascension photo spread is set in a rather [dilapidated desert environment](https://www.trendhunter.com/trends/rudsak-ss25-collection). Although grand in a battered way, it really allows the [gorgeous gowns](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection) to stand out. Starring Vaishali Ramaswamy, the Sam Mohan Ascension photo spread features hair and makeup by Ralph Daniels and styling by Meghna Bhalla. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 82% | Activity: 83% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Exotic Fashion:** There is an opportunity for fashion brands to embrace exotic influences and create unique and stunning designs. - **Desert Photography:** Photographers can explore dilapidated desert environments as a backdrop for fashion editorials, creating a captivating visual contrast. - **Beachwear Trends:** There is a demand for beachwear that has a foreign feel, allowing fashion brands to innovate and create stylish and elegant beachwear collections. ### Sectors Adopting This - **Fashion:** Fashion brands can take inspiration from the Sam Mohan Ascension spread and create elegant and exotic clothing collections. - **Photography:** Photographers have an opportunity to explore dilapidated desert environments and use them as unique and captivating backdrops for fashion shoots. - **Cosmetics:** With hair and makeup playing a significant role in the Sam Mohan Ascension spread, there is a chance for cosmetic brands to create products and looks that complement exotic fashion styles. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md)