# Underage Promoter Editorials The Ponystep Magazine Sam Kilcoyne Photoshoot is Youthful By Jordy E | Published 2012-12-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sam-kilcoyne References: [ponystep](http://www.ponystep.com/features/issue-3-the-original-underager) & [independent](http://www.independent.co.uk/arts-entertainment/music/features/my-fantasy-band-sam-kilcoyne-scum-1765056.html) Ponystep Magazine's Issue 3 features an article dedicated to 'The Original Underager,' otherwise known as 19 year old Sam Kilcoyne. Kilcoyne challenged the static nature of youthful activity at the age of 14 with his launch of the Underage Club. Kilcoyne's baby became the site of [alternative band performances](https://www.trendhunter.com/trends/studio-54). Londoner's below the age of 18 could flock to the event to enjoy the music that they would otherwise not be privy to as most shows took place at 19+ bars only. The Underage Club idea eventually turned into a reputable festival. He has since been painted as, "...a [poster boy for Generation Y](https://www.trendhunter.com/trends/youthfocused-fashion-brand)." In spite of the heady praise is Kilcoyne's modest attitude and outlook, reflected here in stylist Julian Ganio's use of [ripped jeans and ironic studded collars](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms). ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 37% | Activity: 18% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Youthful Activism:** The increasing trend of young people taking action to challenge societal norms and create their own opportunities can inspire disruptive innovation in various industries. - **Alternative Entertainment:** The growth of alternative events and festivals catering to niche audiences who are looking for unique and exclusive experiences presents opportunities for disruptive innovation in the events and entertainment industries. - **Innovative Business Models:** The success of the Underage Club and its evolution into a notable festival highlights the potential of innovative business models that cater to unmet needs, allowing for the emergence of disruptive innovation in the hospitality and leisure industries. ### Sectors Adopting This - **Events:** The trend of young people seeking unique and alternative entertainment options presents opportunities for disruptive innovation in the events industry. - **Entertainment:** The emergence of alternative festivals and events catering to niche audiences presents opportunities for disruptive innovation in the entertainment industry. - **Hospitality:** The success of the Underage Club and its unique business model highlights the potential for disruptive innovation in the hospitality industry that caters to previously unmet needs and preferences. ## Related on Trend Hunter - [Youth Intern Social Stunts](https://www.trendhunter.com/trends/intern-social-stunt.md) - [Youth Streetwear Launches](https://www.trendhunter.com/trends/diary-1999.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Cultural Newsletter Subscriptions](https://www.trendhunter.com/trends/off-the-cuff.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Emerging London Designer Exhibitions](https://www.trendhunter.com/trends/powershift-exhibition.md) - [Streetwear Experimental Kids Capsules](https://www.trendhunter.com/trends/ksubi-kids.md)