# Actor-Backed Scottish Gins Sam Heughan’s Brand Sassenach Spirits Releases a New Scottish Gin By Kanesa D | Published 2023-06-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sam-heughan References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2023/06/outlander-stars-gin-arrives-in-the-us/) & [sassenachspirits](https://sassenachspirits.com/)  Outlander's Sam Heughan is releasing a new '[Wild Scottish Gin](https://www.trendhunter.com/trends/the-wildfire-expedition)' under his spirits brand, [Sassenach](https://www.trendhunter.com/trends/sassenach-wild-scottish-gin). Sassenach Gin, known for its distinct flavor profile, incorporates a blend of carefully selected botanicals that evoke the untamed beauty of the Scottish Highlands. The spirit captures the essence of the region with prominent notes of heather, wild Scottish apples, and pine, delivering a sense of the wilderness with every sip. Complementing these botanicals are savory undertones of toasted oats and rhubarb, providing a glimpse into the rich culinary traditions of Scotland. "Sassenach Gin is truly a celebration of Scotland, our nature, our heritage, and our wonderful flavours. We used botanicals that are synonymous with Scotland and some with which people may not be familiar. The result is a clean, radiant, and delicious spirit that makes for [excellent cocktails to share with friends](https://www.trendhunter.com/trends/summer-cocktail-culture)," said Heughan. Image Credit: Sassenach ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 82% | Activity: 89% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Scottish Gins with Unique Flavor Profiles:** Opportunity for distilleries to create innovative gins that capture the essence of a particular region or culture by incorporating carefully selected and unfamiliar botanicals. - **Celebrity-backed Spirits Brands:** Potential for celebrities to leverage their influence and create their own spirits brands, capturing the attention of their fan base and attracting new customers. - **Exploring Culinary Traditions in Spirits:** Opportunity to experiment with incorporating traditional culinary ingredients into spirits, offering unique and flavorful drinking experiences. ### Where This Applies - **Distilleries:** Distilleries can capitalize on the trend by creating gins that showcase unique flavor profiles and capture the essence of a specific region or culture. - **Celebrity-endorsed Products:** Celebrities can enter the spirits market and create their own brands, attracting fans and capitalizing on their personal brand. - **Culinary and Beverage Industry:** The culinary and beverage industry can explore the incorporation of traditional culinary ingredients into spirits, creating new and exciting drinking experiences for consumers. ## Related on Trend Hunter - [Flavorful Scottish Gins](https://www.trendhunter.com/trends/sassenach-wild-scottish-gin.md) - [Celeb-Launched Scottish Gins](https://www.trendhunter.com/trends/ramsays-gin.md) - [Tartan-Themed Spirit Campaigns](https://www.trendhunter.com/trends/the-glenlivet-taking-back-tartan.md) - [Exquisite Scottish Gins](https://www.trendhunter.com/trends/walled-garden-gin.md) - [Punchy Scottish Gins](https://www.trendhunter.com/trends/scottish-gun.md) - [Tartan-Patterned Spirit Campaigns](https://www.trendhunter.com/trends/bespoke-tartan.md) - [Non-Alcoholic Scottish Gins](https://www.trendhunter.com/trends/nonalcoholic-botanical-spirit.md) - [Ultra-Premium Small-Batch Gins](https://www.trendhunter.com/trends/tulchan-gin.md) - [Botanical Japanese Gins](https://www.trendhunter.com/trends/sasshu.md)