# Edgy Beach Footwear Ads The Sam Edelman Spring 2014 Campaign Stars Kate Upton By Meghan Young | Published 2014-02-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sam-edelman-spring-2014 References: [fashiongonerogue](http://www.fashiongonerogue.com/kate-upton-gets-beachy-sam-edelman-spring-2014-campaign/) & [samedelman](http://www.samedelman.com) The Sam Edelman Spring 2014 ad campaign may be set in a natural and sunny beach surrounding, but it has been given an edgy vibe thanks to the leather outfit the footwear is complemented by. As though made for the summer biker, a [camo sandal and strappy gold one](https://www.trendhunter.com/trends/sandal-designs) are paired with a [leather vest and matching studded shorts](https://www.trendhunter.com/trends/songs-of-siren). Shot by photographer Craig McDean, the Sam Edelman Spring 2014 [ad campaign stars model Kate Upton](https://www.trendhunter.com/trends/on-your-own-time). The designer says, "Kate is the model of the moment, and I’m thrilled to have her as the face of the brand again. The Sam Girl is aspirational and knows all the latest trends, whether it’s fashion, the newest workout or hottest models. They all want to look like Kate.” And why wouldn't they want her casual chic style? ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 72% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Edgy Footwear Ads:** Disruptive innovation opportunity: Incorporating edgy elements into footwear advertisements to appeal to a younger and trendier demographic. - **Summer Biker Fashion:** Disruptive innovation opportunity: Creating fashionable footwear designs inspired by biker culture for the summer season. - **Aspirational Branding:** Disruptive innovation opportunity: Building a brand that aligns with the aspirations of its target audience, incorporating the latest fashion trends and influences. ### Who This Affects Most - **Footwear:** Disruptive innovation opportunity: Exploring new materials and designs to create unique and edgy footwear that stands out in the market. - **Fashion Advertising:** Disruptive innovation opportunity: Experimenting with unconventional settings and styles in fashion advertisements to capture the attention of consumers. - **Fashion Retail:** Disruptive innovation opportunity: Curating a selection of trendy and edgy footwear styles that appeal to the aspirational and fashion-forward consumer. ## Related on Trend Hunter - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Comfort-Focused Footwear Ads](https://www.trendhunter.com/trends/aldo-spring-2024-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Bold Urban Winter Boots](https://www.trendhunter.com/trends/ugg-autumn-winter-2025.md) - [Branded Wedding-Themed Gifting Suites](https://www.trendhunter.com/trends/street-grandma-ugg.md) - [Summer-Ready Comfortable Sandal Designs](https://www.trendhunter.com/trends/sandal-designs.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [3-in-1 Platform Shoes](https://www.trendhunter.com/trends/ugg-goldenrise.md)