# Sultry Shoe Campaigns Blogger Rocky Barnes is the Face of This Season's Sam Edelman Shoes By Laura McQuarrie | Published 2015-08-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sam-edelman-shoes References: [footwearnews](http://footwearnews.com/2015/business/media/sam-edelman-rocky-barnes-vogue-52070/) & [rockybarnesblog](http://www.rockybarnesblog.com/rocky-x-sam-edelman/) This year's Fall campaign for the [newest collection of Sam Edelman shoes](https://www.trendhunter.com/trends/sergio-rossi) stars a face that will be familiar to avid blog readers. The brand is certainly familiar with models, edgy style and even a bit of nudity, but Sam Edelman went into completely new territory by recruiting a social media and fashion icon to represent its footwear. Sam Edelman elected fashion blogger Rocky Barnes as one of its #SamGirls for the season, making her the feature of multiple campaign images shot by renowned photographer Patrick Demarchelier. On the subject of choosing Barnes, Sam Edelman says, "She has a tremendous following, her social presence resonates with our customer and she’s a true fan of the brand." The stunning campaign images are set to appear in the [Vogue](https://www.trendhunter.com/trends/no-rules-club) September issue, which is known as one of the most coveted fashion publications of the year. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 87% | Activity: 89% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Influencer Marketing:** Opportunity for brands to collaborate with social media influencers to reach a wider customer base. - **Celebrity Brand Endorsements:** Brands can leverage the popularity of celebrities to increase brand visibility and appeal. - **Fashion Blogger Partnerships:** Collaborating with fashion bloggers can provide brands with authentic and relatable representation for their products. ### Sectors Adopting This - **Fashion:** Fashion brands can benefit from strategic partnerships with influencers and celebrities to drive sales and brand awareness. - **Retail:** Retailers can incorporate influencer marketing and celebrity endorsements to enhance their marketing campaigns and attract more customers. - **Advertising:** Advertising agencies can help brands connect with influencers and celebrities to create impactful and engaging campaigns. ## Related on Trend Hunter - [Iconic Shoe Campaigns](https://www.trendhunter.com/trends/amina-muaddis-fallwinter-2023.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Empowering Woman-Inspired Campaigns](https://www.trendhunter.com/trends/how-lovely-to-be-a-woman.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Model Fragrance Campaigns](https://www.trendhunter.com/trends/flowerbomb.md) - [Branded Wedding-Themed Gifting Suites](https://www.trendhunter.com/trends/street-grandma-ugg.md) - [Sport-Infused Shoe Capsules](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md)