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# Metallic Mini-Workers
The Sam Buxton 3D Metal Sculpture Business Cards

By Armida Ascano | Published 2010-10-02 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/sam-buxton
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/business-cards-transform-into) & [sambuxton](http://www.sambuxton.com/)

These fold-out business cards by Sam Buxton are revolutionary to the concept of self-promotion. As every industry becomes more and more competitive, the business card has gone from a simple informative piece to an epic representation of who a person is.

This is something that Sam Buxton not only recognizes, but capitalizes on. The cards begin as a standard flat piece of sheet metal, then [fold out](https://www.trendhunter.com/trends/fold-chair) (similar to [origami](https://www.trendhunter.com/trends/zero-mk2)) to create a mini scene with a worker and workspace.

The paper-free idea dawned on Sam Buxton while working on a chemical milling process in the electronics industry.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 87% | Activity: 66% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Fold-out Business Cards:** The trend of fold-out business cards presents opportunities for innovative self-promotion and creative branding.
- **Personalized Mini Scenes:** The trend of creating mini scenes on business cards allows for unique and memorable representations of an individual or their business.
- **Metallic Self-promotion:** The trend of using metal as a material for business cards offers a distinctive and luxurious way to stand out in a competitive market.

### Who This Affects Most

- **Printing and Graphic Design:** The printing and graphic design industry can explore innovative techniques and technologies to incorporate fold-out business card designs.
- **Marketing and Advertising:** The marketing and advertising industry can leverage personalized mini scenes on business cards as a creative and interactive way to engage with customers.
- **Metalworking and Manufacturing:** The metalworking and manufacturing industry can explore the use of metal as a medium for unique and eye-catching business cards.

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