# Peppery Summer Ales The Sam Adams Summer Ale Boasts Earthy, Citrus and Spicy Notes By Laura McQuarrie | Published 2019-04-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sam-adams-summer-ale References: [prnewswire](https://www.prnewswire.com/news-releases/outlook-for-a-lighter-and-brighter-summer-samuel-adams-releases-new-summer-ale-300836007.html) & [samueladams](https://www.samueladams.com/) Sam Adams Summer Ale is being introduced with a new recipe from Samuel Adams, marking the first recipe change from the brewers in 23 years. The refreshed flavor in the new Summer Ale offers something interesting for drinkers to discover beyond classic citrus flavors. While the summery beer features refreshing and zesty orange, lime and lemon for a "roundness" of flavor, it also includes earthy and spicy notes. With pureed citrus fruits, the Sam Adams Summer Ale is said to have a taste that's fresh and candied, as well as balanced by hops and the peppery spice of the Grains of Paradise. This reinvented beer recipe was created to deliver a dynamic flavor profile that's lighter and brighter than its predecessor. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Reimagining Classic Beverages:** There is potential for disruption in the beverage industry by reinventing classic flavors with bold and unexpected ingredients. - **New Flavor Profiles:** Innovative flavor combinations can attract consumers looking for unique taste experiences, creating opportunities for experimentation within the beverage industry. - **Refreshing and Spicy:** Refreshing drinks infused with spicy flavors can offer a new twist on traditional summer beverages, opening up a unique market segment for the beverage industry. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore bold new flavors and ingredients, and also offer reinvented versions of classic flavors, to attract a wider range of consumers. - **Craft Brewery Industry:** Craft breweries can experiment with unique concoctions that blend traditional and novel ingredients, bringing a wider variety of options to consumers looking for new beer experiences. - **Restaurant Industry:** Restaurants and bars can capitalize on refreshing, spicy drinks made with bold flavors and unexpected ingredients, appealing to consumers looking to explore new taste sensations. ## Related on Trend Hunter - [Summery Seaside-Inspired Beers](https://www.trendhunter.com/trends/citrus-sea-ipa.md) - [Citrus-Spiked Wheat Ales](https://www.trendhunter.com/trends/citrusspiked-wheat-ales.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Citrus-Scented White Ales](https://www.trendhunter.com/trends/citrusscented-white-ale.md) - [Golden Hybrid Lagers](https://www.trendhunter.com/trends/josephsbrau-summer-brew.md) - [Sessionable Summer IPAs](https://www.trendhunter.com/trends/summer-ipas.md) - [Orange-Hued Wheat Beers](https://www.trendhunter.com/trends/citrus-ales.md) - [Zesty Lemon Ales](https://www.trendhunter.com/trends/ritas-fruit-brews-lemon-ale.md) - [Summer Beer Excuse Generators](https://www.trendhunter.com/trends/i-cant.md)