# Refreshing Hybrid Lager Ales The Samuel Adams Sam ’76 Beer Merges Flavors Together By Michael Hemsworth | Published 2018-01-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sam-76 References: [drugstorenews](http://www.drugstorenews.com/article/samuel-adams-new-ale-lager-beer) & [samueladams](https://www.samueladams.com) The Samuel Adams Sam ’76 beer comes as a hybrid libation that is made from the mixture of a lager and an ale being merged together for refreshing results. Created after over a year of intensive testing and brewing, the beer was decided to have a base ale and a base lager to ensure it's the perfect flavor profile for fans of the brand to enjoy. The drink is inspired by [craft beers](https://www.trendhunter.com/trends/big-mango-beer-hug) and combines Citrus, American Cascade, Mosaic and Simcoe hope with distinct [notes of citrus](https://www.trendhunter.com/trends/citrus-sea-ipa). This acknowledges the growing consumer interest in craft libations to try drinks that are distinctly different from what has been traditionally available in the mainstream market from established brands. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 22% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Hybrid Lager Ales:** Craft beers are inspiring the creation of hybrid lager ales that blend the flavors of lagers and ales for a refreshing drinking experience. - **Flavor Mixing:** Merging different flavors together, such as citrus and hoppy notes, is a trend in the craft beer industry that creates unique taste profiles. - **Craft Beer Innovation:** Creating new beer styles through intensive testing and experimentation is a disruptive innovation opportunity for craft beer brands. ### Sectors Adopting This - **Craft Beer:** Craft beer industry has the opportunity to capitalize on the trend of hybrid lager ales by creating their own unique flavor combinations. - **Beverage:** The beverage industry can explore flavor mixing trends to develop innovative drink options beyond traditional offerings. - **Brewing:** Brewing companies can leverage the trend of craft beer innovation by investing in research and development to create new and exciting beer styles. ## Related on Trend Hunter - [Golden Hybrid Lagers](https://www.trendhunter.com/trends/josephsbrau-summer-brew.md) - [IPA-Inspired Lagers](https://www.trendhunter.com/trends/india-pale-lager.md) - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Outdoorsy Harvest Lagers](https://www.trendhunter.com/trends/amber-harvest-lager.md) - [Sasquatch-Inspired Lagers](https://www.trendhunter.com/trends/Lagersquatch.md) - [Beer-Paired Peanut Snacks](https://www.trendhunter.com/trends/craft-peanuts.md) - [Hybrid 90s Nostalgia Beers](https://www.trendhunter.com/trends/hooch-x-salt-twisting-my-lemon-man.md) - [Earthily Aromatic Lager Beers](https://www.trendhunter.com/trends/lager-beer.md)