# Business High Fashion Salvatore Ferragmo S/S 2010 Ad Campaign By Joanne Lam | Published 2010-01-20 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/salvatore-ferragamo-ss-2010 References: [salvatoreferragamo.it](http://www.salvatoreferragamo.it) Fashion savvy and professional, Claudia Schiffer does it all in this [Salvatore Ferragamo Spring/Summer 2010 campaign](https://www.trendhunter.com/trends/la-famiglia-campaign). Ferragamo brings back the [classic and chic whites](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), as well as [bright summer colours](https://www.trendhunter.com/trends/contemporary-femininity) in these short but very sweet prints. Clearly business trips can also be considered mini-vacations when you can look this good. Just looking at the prints has us reaching for a pair of shades (probably also by Ferragamo). **Implications** - Shoppers are seeking out an element of prestige in all of their products. Everyday items which feature a luxurious aspect are more appealing than those which only perform a practical function. In order to appeal to a wider audience, companies could develop their designs with an elite style in mind. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 67% | Activity: 57% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Luxurious Everyday Products:** Developing everyday items with a luxurious aspect to appeal to a wider audience. - **Classic and Chic Whites:** Bringing back classic and chic white fashion to cater to fashion-savvy consumers. - **Bright Summer Colors:** Embracing bright summer colors in fashion to capture attention and create a vibrant aesthetic. ### Industries Being Reshaped - **Fashion:** Incorporating elite style and luxurious elements into fashion designs for increased appeal. - **Retail:** Offering luxurious everyday products in retail stores to meet the demand for prestige in shoppers' purchases. - **Advertising:** Creating visually striking campaigns that highlight classic and chic white fashion and bright summer colors to attract consumers. ## Related on Trend Hunter - [Iconic Stylish Bag Campaigns](https://www.trendhunter.com/trends/fendis-summer-2025-campaign.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Modern-Day Travel Campaigns](https://www.trendhunter.com/trends/modernday-travel.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Shoppable Luxury Fashion Films](https://www.trendhunter.com/trends/luxury-fashion-film.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md)