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# Haute Heels for a Cause
The Salvatore Ferragamo Pink Collection for Breast Cancer Research

By Katherinev123 | Published 2009-09-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/salvatore-ferragamo-pink-collection
References: [luxury-insider](http://www.luxury-insider.com/Current_Affairs/post/2009/09/24/Salvatore-Ferragamo-Goes-Pink-for-Breast-Cancer.aspx) & [salvatoreferragamo.it](http://www.salvatoreferragamo.it/)

The Salvatore Ferragamo Pink Collection is the product of a joint effort between the designer and the [Breast Cancer Foundation](https://www.trendhunter.com/trends/pink-sushi-rolls) for Breast Cancer Awareness month.

As a means to raise funds for breast cancer research, the Salvatore Ferragamo Pink Collection features a pretty Varina ballerina shoe, accessories, sunglasses, and tees bearing the brand’s logo, and adorned with sparkling crystals courtesy of [Swarovski](https://www.trendhunter.com/trends/stuart-weitzman-x-swarovski) [Elements](https://www.trendhunter.com/trends/fresh-elements-skincare). Ten percent of the proceeds from these items will go to the Breast Cancer Foundation.

Also, the Salvatore Ferragamo Pink Collection includes a limited edition set: a mini-Varas embossed leather clutch and a matching pair of metal filigree sandals covered in crystals (which elicits Ferragamo’s 1956 vintage “Cage Heels”). The limited edition set will be available for silent auction in October.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 56% | Activity: 36% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### What's Driving This Trend

- **Breast Cancer Awareness Month:** Opportunity to create product collaborations for fundraising purposes to support breast cancer research.
- **Limited Edition Collections:** Creating limited edition sets or products for auction can generate excitement and drive fundraising efforts.
- **Corporate Social Responsibility:** Companies collaborating with foundations or non-profits to create purpose-driven collections and initiatives.

### Who This Affects Most

- **Fashion Industry:** Fashion brands partnering with charitable organizations to create special collections.
- **Luxury Goods Industry:** Luxury brands using limited edition products for charity auctions as a marketing strategy.
- **Non-profit Sector:** Breast cancer foundations working with fashion brands to raise funds for research through exclusive collaborations.

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- [Symbolic Pink-Segmented Watches](https://www.trendhunter.com/trends/together-in-pink-collection.md)
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- [Awareness-Raising Silk Bedding Lines](https://www.trendhunter.com/trends/national-breast-cancer-foundation.md)
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