# Out-of-Reach Awareness Billboards The Salvation Army 'The Dignity Project' Campaign is Poignant By Armida Ascano | Published 2010-12-19 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/salvation-army-the-dignity-project References: [ibelieveinadv](http://www.ibelieveinadv.com/2010/12/salvation-army-the-dignity-project/) The [Salvation Army](https://www.trendhunter.com/trends/public-support) 'The Dignity Project' campaign is one of those amazing ad initiatives that blows your mind without too many bells and whistles. The simple concept follows the minimalist desires of poverty-stricken people, and how closely out-of-reach these things often are. The Salvation Army 'The Dignity Project' hopes to push people to help bring the simple things closer in reach -- including dignity. Check out the ads in the attached gallery, I guarantee they'll blow your mind. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 39% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Minimalist Ad Initiatives:** Opportunity to create impactful ad campaigns without relying on extravagant elements. - **Pushing for Social Change:** Opportunity to use advertising as a catalyst for positive societal transformations. - **Emphasizing Dignity:** Opportunity to highlight the importance of dignity in addressing poverty-related issues. ### Who This Affects Most - **Advertising:** Opportunity for ad agencies to create thought-provoking campaigns that resonate with viewers. - **Nonprofit:** Opportunity for nonprofit organizations to leverage impactful advertising to raise awareness and drive change. - **Social Services:** Opportunity for social service organizations to emphasize the role of dignity in their programs and initiatives. ## Related on Trend Hunter - [Need-Based Public Fundraising Initiatives](https://www.trendhunter.com/trends/public-support.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Charitable Live-Marketing Campaigns](https://www.trendhunter.com/trends/living-billboards.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Art-Promoting Campaigns](https://www.trendhunter.com/trends/beige-billboards.md) - [Social Good Clothing Campaigns](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army.md) - [Unpredictable Festive Ad Campaigns](https://www.trendhunter.com/trends/snowfall.md)