# Hand-Me-Down Couture Salvation Army and JWT Argentina Team Up to Create Runway-Worthy Looks By Vittoria Natarelli | Published 2010-06-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/salvation-army-and-jwt-argentina References: [treehugger](http://www.treehugger.com/files/2010/06/salvation-army-donations-transformed-into-runway-worthy-fashion-in-argentina-slideshow.php) & [sr-amor.ar](http://www.sr-amor.com.ar/) The Salvation Army and JWT Argentina agency have collaborated with five local fashion designers to take [donated clothes](https://www.trendhunter.com/trends/heart-of-lifewear) and turn them into [high fashion pieces](https://www.trendhunter.com/trends/margherita-maccapani-missoni). The only materials used were clothes from Salvation Army. The designers put together the magazine-worthy outfits with these unwanted pieces, definitely making a worthwhile statement. Clearly, Salvation Army and JWT Argentina believed in the saying that "One man's trash is another man's treasure." **Implications** - Consumers are looking for products that offer an [eco-conscious element](https://www.trendhunter.com/trends/regeneration-nation). Items that contain an environmentally friendly aspect are appealing to those shoppers who want to protect the planet. Companies looking to grow its name could further focus on their green-friendly side. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 77% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Upcycling Fashion:** Fashion designers are transforming donated clothes into high fashion pieces, creating a trend of upcycling in the fashion industry. - **Sustainable Fashion:** The eco-conscious element in fashion is driving consumers towards sustainable fashion, leading to innovative production and design practices. - **Circular Economy:** Using donated clothes and giving them new life promotes a circular economy, emphasizing the importance of reducing waste and reusing resources. ### Where This Applies - **Fashion Retail:** Retailers can benefit from adopting sustainable fashion practices, attracting eco-conscious consumers and promoting a circular economy. - **Non-profit Organizations:** Collaborating with non-profit organizations, such as Salvation Army, can provide opportunities for sustainable initiatives and social impact through fashion. - **Advertising and Branding:** Agencies like JWT Argentina can showcase innovative ideas and promote eco-conscious branding by highlighting upcycling and sustainable fashion practices. ## Related on Trend Hunter - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Textile Recycling Partnerships](https://www.trendhunter.com/trends/dunelm-and-the-salvation-army.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Eco-Friendly Indian Fashion](https://www.trendhunter.com/trends/latin-quarters.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Sustainable Clothing Collections](https://www.trendhunter.com/trends/regeneration-nation.md) - [Sustainably-Focused Experimental Fashion](https://www.trendhunter.com/trends/upcycled-fashion-collection.md) - [Regenerative Designer Fashion Shows](https://www.trendhunter.com/trends/endless-runway.md)