# Fashion Faux Pas Campaigns These Salvation Army Ads Show You How to Erase Your Style Mistakes By Leslie Chen | Published 2013-02-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/salvation-army-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/salvation_army_politician) & [wmccann.br](http://www.wmccann.com.br/) These [Salvation Army](https://www.trendhunter.com/trends/give-with-joy-cake) ads point out that everyone has a few fashion skeletons in their closet, but you no longer need to keep them hidden in the back of yours. Advertising agency W/Mccaann in Sao Paulo, Brazil, along with Art Director Carlos Bertuol, have created a series of three advertisements that pertain to different characters trying to get rid of their past lives. One image in these Salvation Army ads features a politician trying to get rid of his old rocker lifestyle clothing while a rocker is erasing his suit and jacket-wearing past. The standout image in this series is of a PETA activist who needs to shed her former fur-wearing ways. If you're also trying to erase history, take a note from these Salvation Army ads and donate. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 19% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Fashion Redemption:** Opportunity for companies to develop campaigns that promote second-hand shopping or clothing swap events to encourage sustainable fashion practices. - **Identity Erasure:** Companies can explore the idea of helping individuals change their identities, whether it be through clothing donations or sustainable clothing rental services, allowing them to feel renewed and refreshed. - **Change Facilitation:** Opportunities exist for businesses to create services or tools (e.g. style guides, image consultants) that allow individuals to better identify and embrace changes in their personal style. ### Where This Applies - **Fashion Retail:** Retailers can take advantage of the fashion redemption trend by creating second-hand clothing sections or hosting clothing swap events to encourage sustainable shopping practices. - **Online Clothing Rental:** Clothing rental services that emphasize sustainable and ethical fashion practices can capitalize on the identity erasure trend by offering customers a fresh start with different styles and trends. - **Fashion Consulting:** A company or individual style consultant can use the change facilitation trend as an opportunity to offer their services for individuals who are looking to embrace a new style or fashion image. ## Related on Trend Hunter - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Closet-Clearing Challenges](https://www.trendhunter.com/trends/closet-clearout-challenge.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Retail Overconsumption Campaigns](https://www.trendhunter.com/trends/coachtopia-1.md) - [Upcycled Limited Collection Campaigns](https://www.trendhunter.com/trends/seen-heard-worn-before.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Awareness-Raising Shoe Store Concepts](https://www.trendhunter.com/trends/soles4souls-canada.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md)