# Uplifting Lemon Liqueurs Saluti Inspires a New Generation of Drinkers to Discover Limoncello By Laura McQuarrie | Published 2022-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/saluti References: [fabnews.live](https://fabnews.live/studio-unbound-have-bottled-a-dose-of-sunshine-with-saluti/)  Youthful limoncello brand Saluti aims to inspire a new generation of drinkers with its bright beverage. The brand aims to shift the perceptions of the classic liquor from being an [after-dinner aperitif](https://www.trendhunter.com/trends/seasonal-cocktail) to an uplifting choice for any occasion. The sunshiny limoncello draws inspiration from tradition, specifically a "[Sicilian lemon farm](https://www.trendhunter.com/trends/sanpellegrino-ciao) where the matriarch of the family made the most delicious limoncello in the kitchen." This imagery is channeled through the brand via a label that reminds of a colorful ceramic kitchen tile that speaks to audiences with bold, geometric details. Additionally, the lively shape of the bottle itself is a nod to the silhouette of a lemon, and the seal references the stickers commonly found on fresh produce at shops and markets. The contemporary twist on limoncello is bold and refreshing. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 54% | Activity: 65% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Lively Liqueurs:** There is an opportunity to create new liqueurs with bold and refreshing flavors that can appeal to a younger generation of drinkers. - **Revamped Perception:** There is an opportunity to shift the perception of traditional liquors by adding contemporary twists to brand imagery to reach a wider audience. - **Inspired Labeling:** There is an opportunity to create unique and vivid branding that takes inspiration from traditional imagery and designs to appeal to a younger demographic. ### Sectors Adopting This - **Alcoholic Beverages:** Distilleries and breweries can leverage the opportunity to create unique and refreshing liqueurs that can appeal to the changing preferences of drinkers. - **Marketing and Advertising:** Marketing and advertising firms can leverage the opportunity to reimagine the branding of traditional products to appeal to a younger and more diverse audience. - **Packaging Design:** Packaging design firms can leverage the opportunity to create innovative product designs that combine traditional and modern elements to attract a new generation of consumers. ## Related on Trend Hunter - [Sensory-Driven Limoncello Campaigns](https://www.trendhunter.com/trends/pallini-limoncello.md) - [Old World Tradition Limoncellos](https://www.trendhunter.com/trends/veritable-distillery-limoncello.md) - [Non-Alcoholic Lemoncello Spritzes](https://www.trendhunter.com/trends/non-alcoholic-lemoncello.md) - [Youthful Lemon Liqueurs](https://www.trendhunter.com/trends/limoncello.md) - [Sunny Italian Sparkling Waters](https://www.trendhunter.com/trends/sanpellegrino-ciao-limoncello.md) - [Mediterranean-Inspired Vodkas](https://www.trendhunter.com/trends/croc-limonata.md) - [Zero-Proof Lemon Liqueurs](https://www.trendhunter.com/trends/pallini-limonzero.md) - [European Cocktail Kits](https://www.trendhunter.com/trends/limoncello-spritz.md) - [Vibrant Italian Aperitivo Cocktails](https://www.trendhunter.com/trends/italicus-and-savoia.md)