# Veteran-Supporting Cookie Initiatives Pillsbury Partnered with Operation Homefront to Support Vets By Colin Smith | Published 2022-05-12 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/salute-to-service References: [pillsbury](https://www.pillsbury.com/products/cookies/holiday-shape-cookies/pillsbury-salute-to-service-shape-sugar-cookie-dough)  [Pillsbury](https://www.trendhunter.com/trends/halloween-shape-cookies) announced the 'Pillsbury Shape Flag Sugar Cookie Dough, Salute to Service,' a ready-to-bake frozen cookie product that supports military families. To create this product, Pillsbury partnered with '[Operation Homefront](https://www.trendhunter.com/trends/cheezit-and-townhouse),' a San Antonio-based nonprofit organization dedicated to helping military families adjust to their post-military lives. These ready-to-bake cookies were released just in time for events such as Memorial Day and the Fourth of July. The Pillsbury [ready-to-bake cookie line](https://www.trendhunter.com/trends/pillsbury-basketball-shape-sugar-cookies) is simple and easy to use. All of the preparation is already complete in the box, meaning customers must simply pre-heat their oven, put the cookies on a tray, and cook for the specified amount of time. One box contains 20 pre-cut cookies, and the boxes are available at an SRP of three boxes for eight dollars. These cookie boxes are not just for promotion, though, as each box contains a special code that can be entered online at Pillsbury's microsite dedicated to the initiative. For each code entered, Pillsbury will donate 10 cents to Operation Homefront, up to a maximum of $150,000. Image Credit: Pillsbury ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 19% | Activity: 49% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Charitable Food Products:** Other food brands can partner with charities to create similar products and generate donations. - **Ready-to-bake Convenience:** Other companies can innovate by creating convenient, ready-to-bake products that cater to busy customers. - **Holiday-themed Foods:** Food brands can release special holiday-themed products for events throughout the year to drive sales. ### Industries Being Reshaped - **Food and Beverage:** Other food and beverage companies can follow Pillsbury's lead and create charitable initiatives that align with their brand values. - **Nonprofit Organizations:** Nonprofit organizations can explore potential partnerships with food brands to create unique fundraising opportunities. - **Retail:** Retail companies can capitalize on the popularity of holiday events by stocking and promoting themed food products. ## Related on Trend Hunter - [Patriotic Social Good Crackers](https://www.trendhunter.com/trends/cheezit-and-townhouse.md) - [Autumnal Ready-to-Bake Cookies](https://www.trendhunter.com/trends/halloween-shape-cookies.md) - [Patriotic Troops-Supporting Snack Pies](https://www.trendhunter.com/trends/moonpie-patriotic-pies.md) - [Seasonal Cookie Dough Collections](https://www.trendhunter.com/trends/pumpkin-spice-rolls.md) - [Supersized Cookie Doughs](https://www.trendhunter.com/trends/pillsbury-big-cookies.md) - [Military-Honoring Pie Promotions](https://www.trendhunter.com/trends/pollys-pies.md) - [Consumer-Inspired Baking Products](https://www.trendhunter.com/trends/holiday-cookie-products.md) - [Wintery Soft-Baked Cookies](https://www.trendhunter.com/trends/soft-baked-sugar-with-sprinkles-icing-cookies.md) - [Sugar Skull Cookie Doughs](https://www.trendhunter.com/trends/sugar-skull-shape-sugar-cookie-dough.md)