# Patriotic One for One Apparel Salute the Brave Donates Clothing to American Military Troops By Sarah Moore | Published 2012-07-17 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/salute-the-brave References: [shop.salutethebrave](http://shop.salutethebrave.com/) Salute the Brave is a [one for one clothing line](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army) dedicated to honoring the national, protective services of United States military troops. The company was founded by Ryan Morris after he met a Marine at the [University of Southern California](https://www.trendhunter.com/trends/folds-of-honor) and learned about his calls of duty. The founder wanted to make a connection between American citizens and servicemen and servicewomen as well as boosting morale for those fighting overseas. For each Americana-themed garment purchased from the site, Morris donates a hat, shirt or sweater, as well as a thank you note, to a soldier in the service. Each article of clothing is adorned with a custom logo that features an American flag and a soldier giving a salute that embodies the utmost of national pride. **Contact Information** Salute the Brave [website](http://shop.salutethebrave.com/) Salute the Brave on [Facebook](http://www.facebook.com/SaluteTheBrave) Salute the Brave on [Twitter](https://twitter.com/salutethebrave) ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 50% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **One for One Apparel:** Opportunity for businesses to implement a one for one model where clothing purchases trigger donations to a specific group or cause. - **Patriotic-themed Clothing:** Demand for patriotic-themed clothing that allows consumers to show support for military troops and national pride. - **Boosting Morale for Military Troops:** Opportunity to develop products or initiatives that uplift the morale of military troops and show appreciation for their service. ### Where This Applies - **Fashion and Apparel:** Fashion brands can incorporate a one for one model and patriotic-themed clothing to tap into consumer demand and support military troops. - **E-commerce:** Online platforms can host one for one apparel brands and promote patriotic-themed clothing options for consumers. - **Military Goods and Services:** Companies in the military industry can explore opportunities to collaborate with businesses that aim to boost morale for troops and contribute to their well-being. ## Related on Trend Hunter - [Gratitude-Giving Beer Cans](https://www.trendhunter.com/trends/smooth-salute.md) - [Soldier-Supporting American IPAs](https://www.trendhunter.com/trends/american-ipa.md) - [Mission-Driven Energy Drinks](https://www.trendhunter.com/trends/redcon1.md) - [Culturally Backed Fashion Launches](https://www.trendhunter.com/trends/brigade.md) - [Mesquite Smoked Coffees](https://www.trendhunter.com/trends/mesquite-smoked-coffee.md) - [Veteran-Honoring Razors](https://www.trendhunter.com/trends/service-razor.md) - [Military-Honoring Pie Promotions](https://www.trendhunter.com/trends/pollys-pies.md) - [Patriotism-Promoting Amber Lagers](https://www.trendhunter.com/trends/amber-lager.md) - [Branded Firefighter-Supporting Apparel](https://www.trendhunter.com/trends/coors-banquet-and-brixton.md)