# Salted Egg-Filled Donuts Krispy Kreme's New Salty Egg-Filled Donut is Filled with 'Lava Egg' By Katherine Pendrill | Published 2019-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/salty-eggfilled-donut References: [delish](https://www.delish.com/food-news/a27508754/krispy-kreme-salted-egg-filled-donut/) & [instagram](https://www.instagram.com/p/BxeWKB3gdtb/) Just when it seemed that [Krispy Kreme](https://www.trendhunter.com/trends/fan-favs) might start to run out of flavors, the chain has debuted a 'Salty Egg-Filled Donut' in Thailand. While the new flavor is certainly a departure from traditional [Krispy Kreme flavors](https://www.trendhunter.com/trends/krispy-kreme-menu), the donut is already a hit in Southeast Asia. Krispy Kreme's new Salty Egg-Filled Donut is a filled ring donut that is oozing with 'lava egg,' which is a creamy custard made from egg yolks, sugar, milk, and salt. The filling tastes much like a salted egg and is meant to mimic the flavor of other [egg tart desserts](https://www.trendhunter.com/trends/im-donut) popular in China, Taiwan, Portugal, and Latin America. Unfortunately for salty egg fans, the new donut is exclusive to Thailand and only available until June 30th. Image Credit: *@krispykremethailand.* ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Salty Egg Flavors:** The rise of salty egg-flavored foods presents opportunities for innovative flavor combinations and product variations. - **Regional Flavor Exclusivity:** The trend of limited-edition regional flavors allows companies to create exclusivity and generate buzz around their products. - **International Fusion Desserts:** The popularity of international fusion desserts presents an opportunity to create unique flavor profiles by combining traditional flavors from different cultures. ### Where This Applies - **Food and Beverage:** The food and beverage industry can capitalize on the salty egg flavor trend by incorporating it into snacks, confections, and beverages. - **Fast Food and Restaurant:** Fast food chains and restaurants can introduce limited-edition regional flavors to attract customers and drive sales. - **Dessert and Bakery:** The dessert and bakery industry can explore international fusion desserts to offer unique and innovative treats to their customers. ## Related on Trend Hunter - [Savory Curry-Filled Donuts](https://www.trendhunter.com/trends/mister-donut-zaku-mocchi-ring-donuts.md) - [Peanut Butter Doughnut Collections](https://www.trendhunter.com/trends/reeses-salty-sweet-doughnuts.md) - [Internationally-Inspired Cheese Donuts](https://www.trendhunter.com/trends/cheerful-cheese.md) - [Delectable Flavored Doughnuts](https://www.trendhunter.com/trends/fan-favs.md) - [Creamy Croissant-Style Donuts](https://www.trendhunter.com/trends/strawberries-cream-croissantstyle-donuts.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Autumnal Cheesecake-Filled Donuts](https://www.trendhunter.com/trends/maple-pecan-cheesecake-doughnut.md) - [Cheesecake-Inspired Donut Ranges](https://www.trendhunter.com/trends/craving-cheesecake-collection.md) - [Decadent Cake-Like Donuts](https://www.trendhunter.com/trends/krispy-kreme-decadent-desserts.md)