# Salted Confection Milkshakes The Shake Shack Salted Vanilla Toffee Shake is Limited-Edition By Michael Hemsworth | Published 2019-02-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/salted-vanilla-toffee-shake References: [chewboom](https://www.chewboom.com/2019/02/09/shake-shack-spins-new-salted-vanilla-toffee-shake/) & [shakeshack](https://www.shakeshack.com) The Shake Shack Salted Vanilla Toffee Shake has been shown off by the [QSR](https://www.trendhunter.com/trends/shake-shack-7) brand as a new option for consumers who are craving a [premium dessert](https://www.trendhunter.com/trends/premium-shake) that incorporates an on-trend flavor profile. The shake is made with the brand's dense yet creamy salted vanilla custard that has been blended with toffee and comes topped with additional toffee crumble for an ultra-sweet finish. The premium flavor profile of the shake makes it an accessible high-end option for consumers who are looking to try out premium products without breaking the bank. The Shake Shack Salted Vanilla Toffee Shake is available now for purchase at participating locations nationwide, but will only be around for a limited time. Image Credit: Shake Shack ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 31% | Activity: 35% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Premium Milkshake Flavors:** There is a growing trend of consumers seeking unique and high-quality flavor profiles in milkshakes, presenting opportunities for QSR brands to offer limited-edition and seasonal flavors. - **Gourmet Desserts:** Consumers are increasingly willing to pay a premium for indulgent and artisanal desserts, creating opportunities for upscale bakeries and restaurants to offer innovative and on-trend options. - **Limited-time Offerings:** The popularity of limited-time offerings (LTOs) in the food industry is growing, leading QSR brands to experiment with new flavor combinations and collaborations to engage customers and create buzz for their menu items. ### Sectors Adopting This - **Quick-service Restaurants (qsrs):** QSR brands can experiment with the addition of premium, seasonal, and LTO milkshake flavors to appeal to consumers seeking variety and unique taste experiences. - **Bakeries:** Upscale bakeries can introduce artisanal and on-trend desserts such as milkshakes made with premium ingredients and unique flavor profiles to attract consumers looking for indulgent and innovative sweet treats. - **Fine Dining Restaurants:** Fine dining restaurants can expand their dessert menus to include indulgent and visually appealing milkshakes made with luxurious ingredients to entice customers looking for high-end dessert options and Instagram-worthy experiences. ## Related on Trend Hunter - [Toffee Pudding Milkshakes](https://www.trendhunter.com/trends/sticky-toffee-pudding-shake.md) - [Cafe-Inspired Milkshakes](https://www.trendhunter.com/trends/shake-shack-shakes.md) - [Seasonally Savory Milkshakes](https://www.trendhunter.com/trends/salted-caramel-pretzel-milkshake.md) - [Limited-Edition New Year Milkshakes](https://www.trendhunter.com/trends/new-shake-shack-shakes.md) - [Summertime Dessert Milkshakes](https://www.trendhunter.com/trends/shake-shack-shake.md) - [QSR-Produced Milkshake Menus](https://www.trendhunter.com/trends/shake-shack-7.md) - [Canadian-Inspired QSR Shakes](https://www.trendhunter.com/trends/shake-shack-canadian-specialty-menu-toronto.md) - [Strawberry Frosted Donut Shakes](https://www.trendhunter.com/trends/strawberry-frosted-donut-shake.md) - [Triple Chocolate Custard Shakes](https://www.trendhunter.com/trends/triple-chocolate-brownie-shake.md)