# Decadent Caramel Chocolate Bars Salted Caramel Milky Ways Are Launching in Time for Halloween By Grace Mahas | Published 2019-08-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/salted-caramel-milky-way References: [bustle](https://www.bustle.com/p/milky-way-salted-caramel-bars-are-hitting-shelves-in-october-18711852) & [instagram](https://www.instagram.com/p/B1v_h0MnSMs/?utm_source=ig_web_copy_link) With Halloween just around the corner, many brands have launched new and delicious candies, including the Salted Caramel Milky Way bars. The bar is made with a blend of milk chocolate, nougat, though, and salt alongside the caramel. The new chocolate bar is sure to dazzle your taste buds and have you craving more. According to a recent study, this is due to the bar's [salted caramel](https://www.trendhunter.com/trends/butterfinger-salted-caramel) that's set to activate our "hedonic escalation" which is “the increased liking of each additional bite of palatable food.” Consumers can buy the mouthwatering Salted Caramel Milky Way bars in a 3.16-ounce '[Share Size](https://www.trendhunter.com/trends/kitkat-sharing-bars)' at retailers. The brand announced the bars will be available nationwide in single sizes (1.56 ounces) and in Fun Size six-pack (3.38 ounces) in January of 2020. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 38% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Salted Caramel Chocolate Bars:** Opportunity for brands to explore unique flavor combinations and capitalize on the popularity of salted caramel. - **Palatable Food Activation:** Opportunity to develop food products that stimulate hedonic escalation, leading to increased consumer enjoyment and cravings. - **Convenient Candy Packaging:** Opportunity for candy brands to offer different packaging options like share sizes and fun-size packs to cater to various consumer preferences. ### Where This Applies - **Chocolate Manufacturing:** Innovation in the chocolate industry to create decadent caramel chocolate bars and introduce new exciting flavors. - **Candy Retail:** Retailers can leverage the demand for new candy flavors by stocking up on salted caramel Milky Way bars and other innovative chocolate products. - **Food Packaging:** Opportunity for packaging companies to develop convenient and appealing packaging solutions for candy brands, such as share sizes and fun-size packs. ## Related on Trend Hunter - [Aerated Salted Caramel Chocolates](https://www.trendhunter.com/trends/wispa-gold-salted-caramel.md) - [Caramel-Centric Chocolate Bars](https://www.trendhunter.com/trends/milk-chocolate-with-caramel.md) - [Autumnal Caramel Apple Chocolates](https://www.trendhunter.com/trends/milk-chocolate-caramel-apple-squares.md) - [Caramel-Infused Wafer Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-caramel.md) - [Nostalgic Salted Caramel Bars](https://www.trendhunter.com/trends/salted-caramel-butterfinger.md) - [Low-Cost Candy Bar Cakes](https://www.trendhunter.com/trends/galaxy-caramel-cake.md) - [Canned Candy Bar-Flavored Milks](https://www.trendhunter.com/trends/milky-way-milk.md) - [Savory Crispy Candy Bars](https://www.trendhunter.com/trends/butterfinger-salted-caramel.md) - [Whipped Candy Ice Creams](https://www.trendhunter.com/trends/milky-way-ice-cream.md)