# Salted Caramel Matcha Drinks Philz Coffee is Adding a New Salted Caramel Matcha & Other Matcha By Katherine Pendrill | Published 2026-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/salted-caramel-matcha References: [qsrmagazine](https://www.qsrmagazine.com/news/philz-coffee-to-release-new-matcha-lineup/) & [instagram](https://www.instagram.com/reel/DawSk0spvwh/)  [Philz Coffee](https://www.trendhunter.com/trends/handcrafted-matcha-beverages) is expanding beyond drip coffee and espresso beverages with the addition of a new matcha lineup that includes the tasty Salted Caramel Matcha. Offically launching on July 21st, Philz's new matcha lineup will include four signature drinks, each with a unique flavor profile. Each one is made with matcha sourced from Uji, Japan, which is one of the most renowned matcha-growing regions. The first of the new drinks is the Iced Matcha, which is layered with sweetened oat milk. There's also a Strawberry Matcha and a Strawberry Mint Matcha, which both feature layers of fresh strawberry purée and sweetened oat milk. Finally, the Salted Caramel Matcha combines smooth matcha with rich caramel, sweetened oat milk, and a sprinkle of sea salt. As Andy Mai, Chief Business Officer for Philz Coffee, explains, "By pairing quality ingredients and bold flavors in a customizable way, our matcha feels both approachable and playful.” Image Credit: @kimoni.eatss on Instagram ## Trend Insights (Trend Hunter) - Score: 9.0/10 - Popularity: 92% | Activity: 94% | Freshness: 83% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Dessert-inspired Matcha:** Salted caramel and fruit purée pairings position matcha as an indulgent beverage platform with room for premium, limited-time, and cross-category flavor extensions. - **Layered Plant-based Drinks:** Oat milk bases and visually distinct layers create sensory appeal for consumers seeking dairy-free drinks that feel customizable, photogenic, and premium. - **Origin-led Tea Premiumization:** Sourcing matcha from Uji, Japan adds provenance and quality cues that support higher-value tea beverages within mainstream coffee retail environments. ### Sectors Adopting This - **Specialty Coffee:** Coffee chains are broadening menus beyond espresso and drip formats, creating whitespace for tea-based beverages that attract non-coffee and afternoon occasion consumers. - **Ready-to-drink Beverages:** Flavor-forward matcha combinations suggest packaged beverage potential for brands translating café-style indulgence into convenient refrigerated or shelf-stable formats. - **Plant-based Dairy:** Sweetened oat milk integration highlights opportunities for dairy alternatives designed specifically to enhance texture, layering, and flavor balance in café beverages. ## Related on Trend Hunter - [Gyokuro Matcha Beverages](https://www.trendhunter.com/trends/gyokuro-matcha-frappuccino.md) - [Ready-to-Sip Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha-latte.md) - [Refined Chilled Matcha Refreshments](https://www.trendhunter.com/trends/starbucks-japan-matcha.md) - [New Year Cafe Menus](https://www.trendhunter.com/trends/costa-coffee-new-year-menu.md) - [Matcha-Forward QSR Drink Menus](https://www.trendhunter.com/trends/jack-in-the-box-matcha-drinks.md) - [Matcha-Themed Donut Shop Menus](https://www.trendhunter.com/trends/randys-donuts-matcha-line.md) - [On-The-Go Matcha Lattes](https://www.trendhunter.com/trends/kyoto-matcha.md) - [Cold Foam-Topped Cafe Refreshments](https://www.trendhunter.com/trends/pjs-coffee.md) - [Sweet Cherry Matcha Lattes](https://www.trendhunter.com/trends/cherry-almond-oat-milk-matcha-latte.md)