# Merged Flavor Snack Bars The Kind Salted Caramel Dark Chocolate Bar is 60% Nuts By Michael Hemsworth | Published 2020-07-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/salted-caramel-dark-chocolate-bar References: [talkingretail](https://www.talkingretail.com/products-news/crisps-snacks/kind-unveils-new-snack-bar-28-07-2020/) & [kindsnacks](https://www.kindsnacks.com) The [Kind Salted Caramel](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar) Dark [Chocolate](https://www.trendhunter.com/trends/caramel-peanut-nougat-bars) bar is one of the latest offerings from the snack bar brand that will offer consumers the best of two popular flavors to satisfy preferences for dessert-like products. The bar is made with 60% nuts along with smooth caramel, dark chocolate and Brazilian sea salt in the mix to make the snack more like a high-quality dessert. The bar is high in fiber, and free from artificial colors, preservatives and flavors to make it suited for discerning consumers seeking to avoid these additives. UK Marketing Director John McManus spoke on the new Kind Salted Caramel Dark Chocolate bar saying, "Our new Salted Caramel bar is a really exciting launch for us. Not only do we know that Salted Caramel is one of the most popular [NPD](https://www.trendhunter.com/trends/trek-high-protein-bars) flavors in the UK, but it’s a combination of two of our most popular bars. We’re pretty confident we’ve come up with our best tasting bar yet, and we can’t wait to see what our customers think.” ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 15% | Activity: 27% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Merged Flavor Products:** Consumers are interested in food products that contain a combination of popular and complementary flavors. - **Healthier Snack Options:** There is a growing demand for snack bars that are high in fiber and free from artificial flavors, colors, and preservatives. - **Dessert-like Snacks:** Snack bars that are reminiscent of high-quality desserts are a popular choice among consumers. ### Where This Applies - **Snack Bar Industry:** Companies in the snack bar industry can capitalize on the growing demand for healthier and more flavorful options. - **Food Manufacturing Industry:** Food manufacturers can innovate new products that combine popular flavors while also catering to health-conscious consumers. - **Retail Industry:** Retailers can stock up on snack bars that cater to consumers looking for healthier and more indulgent options. ## Related on Trend Hunter - [Nutty Dual-Chocolate Snack Bars](https://www.trendhunter.com/trends/milk-white-chocolate-nut-bar.md) - [Hazelnut Dark Chocolate Protein Bars](https://www.trendhunter.com/trends/hazelnut-dark-chocolate.md) - [Nutty Low-Sugar Snack Bars](https://www.trendhunter.com/trends/kind-caramelised-biscuit-nut.md) - [Chocolatey High-Fiber Snack Bars](https://www.trendhunter.com/trends/kind-chocolate-chip-cashew.md) - [Healthy Trail Mix-Style Bars](https://www.trendhunter.com/trends/kind-snacks-2.md) - [White Chocolate Snack Bars](https://www.trendhunter.com/trends/kind-white-chocolate-raspberry.md) - [Chocolate-Forward Protein Snack Bars](https://www.trendhunter.com/trends/kind-snacks-protein-max-bars.md) - [Thin Calorie-Conscious Snack Bars](https://www.trendhunter.com/trends/kind-thins.md) - [Nutrient-Dense Snack Bars](https://www.trendhunter.com/trends/kind-snacks-savory.md)