# Salted Caramel Coffee Beverages This New Java Monster Drink Adds a Salty Touch to Caramel By Rahul Kalvapalle | Published 2016-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/salted-caramel-coffee References: [coffeetalk](http://coffeetalk.com/coffeetalkpress/new-products/23653/) & [prweb](http://www.prweb.com/releases/java_monster/salted_caramel/prweb13219371.htm) The Salted Caramel coffee and energy drink hybrid, a delicious non-carbonated beverage, is the latest addition made by Java Monster to its Java line of products. This beverage offers a mouthwatering blend of rich caramel with a subtle sprinkling of salt. This makes the traditionally sweet caramel flavor take on a savory profile that is then brewed together with [premium coffee and a cream blend](https://www.trendhunter.com/trends/premium-canned-lattes), before being infused with [Monster Energy](https://www.trendhunter.com/trends/monster-nitro-super-dry) to add a proper kick to the drinking experience. Available in 15.5-ounce cans, the Java Monster Salted Caramel coffee beverage appeals to those customers who are open to trying out new flavors even if they may sound a little peculiar at first. Savory yet sweet, relaxing yet uplifting, this Salted Caramel drink has all your bases covered. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 46% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Salted Caramel Beverages:** There is a growing demand for unique and unconventional coffee flavors, creating an opportunity for the development of more salted caramel coffee beverages. - **Hybrid Coffee Energy Drinks:** The popularity of hybrid coffee and energy drinks is on the rise, providing an opportunity for companies to offer innovative coffee-based energy drinks like Java Monster's Salted Caramel drink. - **Savory Flavors in Sweet Beverages:** The trend towards incorporating savory flavors in traditionally sweet beverages is growing, offering an opportunity to create new and exciting flavor profiles in the beverage industry. ### Industries Being Reshaped - **Coffee and Energy Drinks:** The coffee and energy drinks industry is an obvious choice for the development and introduction of new and unique products like Java Monster's Salted Caramel drink. - **Beverage Manufacturing:** With the increasing demand for novel flavors in the beverage industry, there is an opportunity for companies with innovative manufacturing techniques to introduce inventive and unique products like the Java Monster Salted Caramel drink. - **Snack Food Industry:** Snack food companies can capitalize on the growing trend towards incorporating sweet and savory flavors by introducing complementary products like salted caramel popcorn or candies. ## Related on Trend Hunter - [Sea Salt-Seasoned Lattes](https://www.trendhunter.com/trends/sea-salted-caramel-latte.md) - [Salted Caramel Coffee Capsules](https://www.trendhunter.com/trends/seattles-best-coffee-1.md) - [Salty-Sweet Cold Brew Treats](https://www.trendhunter.com/trends/carvel-salted-caramel-cold-brew.md) - [Salted Caramel Cold Brews](https://www.trendhunter.com/trends/salted-caramel-cream-cold-brew.md) - [Versatile Cafe Coffee Creamers](https://www.trendhunter.com/trends/salted-caramel-creamer.md) - [Salted Caramel Coffee Foams](https://www.trendhunter.com/trends/salted-caramel-cold-foam.md) - [Caramel-Flavored Canned Coffees](https://www.trendhunter.com/trends/jimmys-caramel-iced-coffee.md) - [Caramel-Rich Cafe Beverages](https://www.trendhunter.com/trends/philz-coffee-next-level-caramel.md) - [Decadent Ready-To-Drink Lattes](https://www.trendhunter.com/trends/readytodrink-latte.md)