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# Frozen Cold Weather Desserts
Auntie Anne's Salted Caramel Chocolate Frost is Winter-Ready

By Michael Hemsworth | Published 2022-09-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/salted-caramel-chocolate-frost
References: [chewboom](https://www.chewboom.com/2022/09/26/auntie-annes-debuts-new-salted-caramel-chocolate-frost/) & [auntieannes](https://www.auntieannes.com)

![Frozen Cold Weather Desserts](https://cdn.trendhunterstatic.com/thumbs/489/salted-caramel-chocolate-frost.jpeg)

Enjoying iced or frozen desserts in the summertime only has become somewhat outdated for many consumers, so brands are continuing to take notice with options like the [Auntie](https://www.trendhunter.com/trends/dragonfruit-mango-frost) [Anne's](https://www.trendhunter.com/trends/auntie-annes-snowball-nuggets) Salted Caramel Chocolate Frost.

The [blended beverage](https://www.trendhunter.com/trends/oreo-snowdrift-blizzard) features Hershey's frozen chocolate mixed with a sweet, salty caramel syrup that's topped with a serving of real whipped cream. The drink is finished with a buttery sea salted caramel sauce drizzled overtop the whipped cream to offer a final touch of sweetness.

The Auntie Anne's Salted Caramel Chocolate Frost conveys a number of deep, rich flavor profiles that aim to draw in consumers seeking out a more substantial dessert for the cold weather months. The frozen-style of the drink borrows from warm weather desserts to give consumers a new yet familiar experience.

Image Credit: Auntie Anne’s

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 33% | Activity: 22% | Freshness: 13%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Winter-ready Frozen Desserts:** Brands should innovate on desserts that cater to cold weather months to offer a new yet familiar experience to consumers.
- **Rich Flavor Profiles Desserts:** Brands could experiment with deep and rich flavors in desserts to attract consumers who seek substantial comfort food options.
- **Blended Beverages Desserts:** Innovative brands can create more blended frozen beverages that offer a different texture and taste experience.

### Sectors Adopting This

- **Food and Beverage:** Players in the food and beverage industry should explore the creation of cold weather dessert options to cater to winter demand.
- **Hospitality:** Hospitality brands could provide unique dessert experiences with rich and comforting flavors that appeal to guests during the winter season.
- **Retail:** Retailers could partner with food and beverage brands to offer winter-ready dessert options in-store or online to attract customers during the cold months.

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