# Savory Dairy-Free Drinks The Salt & Serve by Erewhon and Salt & Stone is Olive Oil-Infused By Laura McQuarrie | Published 2024-10-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/salt-stone References: [instagram](https://www.instagram.com/p/DAltLEpSAXu/?hl=en)  [Erewhon](https://www.trendhunter.com/trends/erewhon-x-dedcool), the upscale supermarket chain known for crafting smoothies in collaboration with brands and celebrities, teamed up with skin and body care brand [Salt & Stone](https://www.trendhunter.com/trends/dairyfree-decadence-series) on The [Salt & Serve](https://www.trendhunter.com/trends/salt-straws-holiday-series). The October Member Drink combines the Cosmic Bliss organic coconut soft serve with organic banana, coconut and maple, plus a drizzle of olive oil and a sprinkle of sea salt. This vegan-friendly, gluten-free, dairy-free drink is available throughout October, and was complimentary for members from the first of the month to the 14th. The rise of olive oil-infused beverages sees brands and restaurants drawing inspiration from the Mediterranean diet and practices like drinking olive oil for its health benefits like heart wellness and anti-inflammatory properties. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 30% | Activity: 39% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Olive-oil Infusion:** Infusing beverages with olive oil is drawing inspiration from Mediterranean diets, highlighting health benefits like heart wellness and anti-inflammatory properties. - **Vegan-friendly Options:** The growing prevalence of vegan-friendly, dairy-free products is catering to an increasing demand for plant-based alternatives among health-conscious consumers. - **Collaborative Creations:** Collaborations between supermarkets and skincare brands are creating unique, health-oriented drink options that attract niche health-focused markets. ### Where This Applies - **Beverage Industry:** The beverage industry is innovating with healthy, flavor-enhanced drinks by incorporating ingredients traditionally found in Mediterranean diets, such as olive oil. - **Health and Wellness Industry:** Health and wellness brands are partnering with food and beverage companies to launch products that boast both nutritional and skincare benefits. - **Plant-based Foods Industry:** The plant-based foods industry is expanding by introducing more vegan, gluten-free options that appeal to consumers seeking healthy lifestyle choices. ## Related on Trend Hunter - [Smooth Oil-Infused Coffees](https://www.trendhunter.com/trends/smooth-oilinfused-coffees-starbucks-uk-introduced-three-oleato-drinks.md) - [Olive Oil-Infused Coffees](https://www.trendhunter.com/trends/starbucks-oleato.md) - [Canned Olive Oil Martinis](https://www.trendhunter.com/trends/olive-oil-martini.md) - [Olive Oil Cake Yogurts](https://www.trendhunter.com/trends/probiotic-coconut-yogurt.md) - [Dairy-Free Alcohol-Inspired Desserts](https://www.trendhunter.com/trends/oatly-7.md) - [Olive-Infused Vanilla Cream Coffees](https://www.trendhunter.com/trends/oleato.md) - [Pistachio Butter Ice Creams](https://www.trendhunter.com/trends/alecs-ice-cream-and-graza.md) - [Caramelized Fig Frozen Desserts](https://www.trendhunter.com/trends/caramelized-fig.md) - [Olive Oil Ice Cream Pints](https://www.trendhunter.com/trends/toscano-olive-oil-ice-cream.md)