# Sad Salt Shakers Sidekicks is Made With 25% Less Sodium & Not Everyone's Happy About It By Shelby Lee Walsh | Published 2009-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/salt-shakers-sidekicks-25-less-sodium References: [notcot.org](http://www.notcot.org/post/24208/) & [fubiz.net](http://www.fubiz.net/2009/08/18/knorr-salty/) This commercial for the instant dinner Sidekicks is the cutest and/or funniest television commercial I’ve seen in awhile. With 25% less sodium, the company decided to advertise their healthier exclusion by humanizing a salt shaker. The salt shaker trots down a lone street to the tune of Michael Bolton’s “How am I Supposed to Live Without You” and then the ad ends with a voiceover that states, “Now with 25% less sodium. Not everyone’s happy about it.” Poor little guy. Check out the commercial [here](http://www.fubiz.net/2009/08/18/knorr-salty/) for yourself. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Low Sodium Products:** Creating food products with lower sodium content to align with changing consumer preferences presents an opportunity for existing food manufacturers to adapt and capture market share. - **Humor in Advertising:** Emphasizing humor in television commercials can make a product more appealing to customers by fostering an emotional connection with the brand. - **Humanizing Product Packaging:** Designing product packaging with human-like characteristics could be a new trend for companies seeking to differentiate themselves in an oversaturated marketplace. ### Sectors Adopting This - **Food and Beverage:** Food and beverage manufacturers can respond to consumer demand for healthier food options by creating low sodium products and promoting them effectively in the market. - **Marketing and Advertising:** Marketing and advertising agencies can help their clients increase brand loyalty by designing emotional, humorous ads that resonate with customers. - **Packaging and Design:** Packaging and design companies can explore creative ways to humanize product packaging in order to make it more eye-catching and engaging for customers. ## Related on Trend Hunter - [Humorous Snack Commercials](https://www.trendhunter.com/trends/ritz-salty-club.md) - [Salt-Mimicking Kitchenwares](https://www.trendhunter.com/trends/electric-bowl-and-spoon.md) - [MSG Shaker Sets](https://www.trendhunter.com/trends/shaker-sets.md) - [Reduced Salt Cereal Recipes](https://www.trendhunter.com/trends/special-k.md) - [Reduced Sodium Food Salts](https://www.trendhunter.com/trends/teksalt.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Savory Salt-Free Seasonings](https://www.trendhunter.com/trends/salt-free-seasoning.md) - [Saltiness-Enhancing Electric Chopsticks](https://www.trendhunter.com/trends/electric-chopsticks.md) - [Functional Table Seasonings](https://www.trendhunter.com/trends/table-seasonings.md)