# Coastal Lifestyle-Inspired Fragrances
Revlon Partners with Iconix International's SALT LIFE

By Kalin Ned | Published 2026-03-17 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/salt-life
References: [wwd](https://wwd.com/beauty-industry-news/fragrance/revlon-partners-iconix-salt-life-fragrance-1238679793/)

![Coastal Lifestyle-Inspired Fragrances](https://cdn.trendhunterstatic.com/thumbs/604/salt-life.jpeg)

Revlon has entered into a global licensing agreement with Iconix International to develop and launch the first-ever fragrance collection for the SALT LIFE brand. This marks the coastal lifestyle label's expansion into the beauty category.

The resulting collaborative scent profiles draw inspiration from SALT LIFE's ocean-driven identity. In other words, the collaboration, which will debut in 2027, combines the brand's s established connection to outdoor adventure and coastal living with Revlon's expertise in fragrance creation, brand development, and worldwide distribution infrastructure.

SALT LIFE originated as an apparel label in 2003 and was acquired by Iconix in 2024, subsequently more than doubling in size through wholesale growth, direct-to-consumer channels, and immersive brand experiences across categories including swimwear, accessories, home goods, hospitality, and beverages. The fragrance deal represents the second agreement between Revlon and Iconix International, following the recent renewal of the global ED HARDY fragrance license.

Image Credit: Iconix International