# Savory Salt-Free Seasonings McCormick and Tabitha Brown Created New Seasonings & Seasoning Mixes By Laura McQuarrie | Published 2023-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/salt-free-seasoning References: [news.mccormick](https://news.mccormick.com/2023-04-18-McCormick-R-and-Tabitha-Brown-Expand-Partnership-to-Launch-Five-New-Salt-Free-Vegan-Seasoning-Products)  [McCormick](https://www.trendhunter.com/trends/flavor-maker-seasonings) and Tabitha Brown are expanding their partnership with a pair of salt-free seasoning mixes to add flavor to meals. There's the Like Sweet Like Smoky All Purpose Seasoning, a plant-based blend "to make almost anything taste like bacon," and the Very Good Garlic All Purpose Seasoning, which has the potential to become a new staple in the kitchens of at-home chefs who desire more flavorful meals. As people become more health-conscious, they are seeking alternatives to traditional salt-based seasonings and exploring the wide range of flavorful and nutritious options available. This launch also marks the first time that McCormick has ever released salt-free recipe mixes. There's the all-new Taco Business Seasoning Mix, the savory Burger Business Seasoning Mix and the Sauté Business Seasoning Mix to enhance the flavor of veggies. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 9% | Activity: 14% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Salt-free Seasonings:** The trend towards healthier food options creates opportunities for developing flavorful and nutritious salt-free seasonings. - **Plant-based Blends:** The rise of plant-based diets creates demand for plant-based blends like the Like Sweet Like Smoky All Purpose Seasoning. - **Recipe Mixes:** As McCormick releases its first ever salt-free recipe mixes, there is potential for developing more innovative recipe mixes for different types of cuisine. ### Sectors Adopting This - **Food Manufacturing:** There is opportunity for food manufacturers to develop new salt-free seasoning blends for health-conscious consumers. - **Plant-based Food:** The plant-based food industry could develop more flavorful and meat-like products, like the Like Sweet Like Smoky All Purpose Seasoning, to appeal to a wider range of consumers. - **Recipe Development:** There is potential for recipe developers to create new and innovative recipe mixes, building on McCormick's new line of salt-free recipe mixes. ## Related on Trend Hunter - [Playful Multipurpose Seasonings](https://www.trendhunter.com/trends/flavor-maker-seasonings.md) - [Plant-Based Meal Seasoning Products](https://www.trendhunter.com/trends/bosh-seasonings.md) - [Influencer-Created Spice Brands](https://www.trendhunter.com/trends/sunshine-seasoning.md) - [Ready-to-Use Chef Seasonings](https://www.trendhunter.com/trends/mccormick-for-chefs.md) - [Vegetarian-Focused Spice Mixes](https://www.trendhunter.com/trends/vegetarian-seasoning-mixes.md) - [No-Sugar-Added Spice Blends](https://www.trendhunter.com/trends/organic-spices.md) - [Functional Table Seasonings](https://www.trendhunter.com/trends/table-seasonings.md) - [Spicy One-Step Recipe Seasonings](https://www.trendhunter.com/trends/mccormick-seasonings.md) - [High-Flavor Low-Calorie Seasonings](https://www.trendhunter.com/trends/pinch-of-nom-x-flava-it.md)