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# Chic Hyper-Moisturizing Serums
Salt by Hendrix's Stardust Tonic Should Be Applied Twice Daily

By Kalin Ned | Published 2021-02-04 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/salt-by-hendrix
References: [dharmabums.au](https://www.dharmabums.com.au/products/salt-by-hendrix-stardust-tonic)

Salt by Hendrix offers its Stardust Tonic in hyper modernized packaging that is sure to capture the eye of Millennials and Gen Z consumers who are looking to update their skincare routines. The formula of the serum is powered by active botanicals, including Kakadu Plum, Emu Apple, Mountain Pepper, and Flame Tree extracts. In addition to this, the Stardust Tonic also boasts a [plant-derived Hyaluronic Acid](https://www.trendhunter.com/trends/hyaluronic-acid-duo) that works to [soothe dry skin](https://www.trendhunter.com/trends/mutha-hydration-serum) as it helps with moisture retention and the improvement of overall skin elasticity. The highly powerful formula of the beauty product also counters the appearance of [dull and tired, restores radiance](https://www.trendhunter.com/trends/tree-hut-1), as well as reduces the appearance of fine lines and wrinkles.

Salt by Hendrix's Stardust Tonic serum is cruelty-free and made in Australia.

Image Credit: Salt by Hendrix

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 56% | Activity: 36% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What's Driving This Trend

- **Botanical Ingredients:** The use of active botanicals in skincare products presents opportunities for companies to create unique and effective formulations.
- **Hyper-modernized Packaging:** Innovative and visually striking packaging can capture the attention of younger consumers and help products stand out in a crowded marketplace.
- **Plant-derived Hyaluronic Acid:** Exploring the use of plant-derived hyaluronic acid in skincare products can offer a natural and sustainable alternative to traditional animal-sourced hyaluronic acid.

### Who This Affects Most

- **Beauty and Skincare:** Companies within the beauty and skincare industry can experiment with the use of botanical ingredients and innovative packaging to create new and unique products.
- **Sustainable Beauty:** Sustainable beauty companies can explore the use of plant-derived hyaluronic acid as a more environmentally friendly alternative to traditional animal-sourced hyaluronic acid.
- **Millennial and Gen Z Market:** Creating visually appealing products with natural and effective ingredients can help companies capture the attention and loyalty of younger consumers.

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