# Reverse Pyschology Condiments These Salt & Pepper Shakers by Ben Greenman Mess With Your Mind By Jordan M | Published 2011-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/salt-and-pepper-shakers-by-ben-greenman References: [boingboing.net](http://www.boingboing.net/2011/02/16/not-salt-not-pepper.html) & [ilovecharts.tumblr](http://ilovecharts.tumblr.com/post/3328076704/by-ben-greenman) Mixing up your salt and pepper shakers can be a small mistake that has serious consequences for your food's taste, which is why these amusing salt and pepper shakers by Ben Greenman may be just what the doctor ordered. Instead of being labeled by which of the two they are, these salt and pepper shakers take a cheekier approach by simply stating which of the two they *aren't*. While it might seem like a small change, I wouldn't be surprised if this ingenious approach to [condiment shakers](https://www.trendhunter.com/trends/michele-de-lucchi) actually ended up helping a few people out at the end of the day. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Reverse Psychology Marketing:** Companies can take a similar approach to entice customers through the use of unexpected messaging and labeling. - **Humorous Product Design:** Designers can leverage humor and quirkiness to enhance the appeal of mundane items like condiment shakers. - **Clever Labeling:** Brands can use clever and unique labeling methods to stand out on store shelves and differentiate their products. ### Where This Applies - **Food and Beverage:** Food brands can use unique packaging and labeling to make their products stand out and appeal to customers. - **Product Design:** Designers can explore incorporating humor and unconventional elements into everyday items like salt and pepper shakers. - **Marketing and Advertising:** Marketing professionals can study the effectiveness of different labeling and messaging techniques in attracting and engaging consumers. ## Related on Trend Hunter - [Dual Spice Shaker Designs](https://www.trendhunter.com/trends/stui.md) - [Functional Table Seasonings](https://www.trendhunter.com/trends/table-seasonings.md) - [Tabletop Seed Shakers](https://www.trendhunter.com/trends/munchy-seeds-need-seeds.md) - [Salt-Mimicking Kitchenwares](https://www.trendhunter.com/trends/electric-bowl-and-spoon.md) - [Premium Peppercorn Seasonings](https://www.trendhunter.com/trends/premium-peppercorn.md) - [Smart Spice Grinders](https://www.trendhunter.com/trends/gravity-grinder.md) - [Extra-Spicy Hot Pepper Grinders](https://www.trendhunter.com/trends/extreme-hot-pepper-grinder-set.md) - [Saltiness-Enhancing Electric Chopsticks](https://www.trendhunter.com/trends/electric-chopsticks.md) - [Kid-Friendly Gourmet Seasonings](https://www.trendhunter.com/trends/gustus-vitae-kids-menu.md)