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# Grillhouse Restaurant Drive-Thrus
Salsarita’s Fresh Mexican Grill Launched Its First Drive-Thru

By Laura McQuarrie | Published 2017-09-21 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/salsaritas-fresh-mexican-grill
References: [restaurantmagazine](http://www.restaurantmagazine.com/salsaritas-fresh-mexican-grill-debuts-first-drive-thru-location/) & [salsaritas](http://www.salsaritas.com/)

Alongside unveiling an all-new look and logo recently, Salsarita’s Fresh Mexican Grill is continuing to distinguish itself by launching its first-ever drive-thru in Evansville, Indiana. This restaurant is the first franchised chain from Salsarita’s to feature a new look and the drive-thru system, making it possible for people to enjoy a convenient way to pick up and enjoy meals.

At Salsarita’s Fresh Mexican Grill, patrons have the chance to enjoy a variety of [house-made salsas](https://www.trendhunter.com/trends/la-mexicana-roasted-salsa), [custom burritos](https://www.trendhunter.com/trends/quesada-burritos-tacos), as well as made-to-order tacos, nachos and salads that may be loaded with one's choice of toppings.

Although [drive-thrus](https://www.trendhunter.com/trends/the-hut-lane) have long been associated with fast food chains, a number of brands within—
and outside of—the restaurant industry are now experimenting with their potential for a range of applications.

## Trend Insights (Trend Hunter)

- Score: 0.3/10
- Popularity: 1% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Drive-thru Restaurants:** Restaurants are adopting drive-thru systems for a more convenient and safe experience, beyond fast food chains.
- **Customizable Meals:** Customers have access to made-to-order meals with a variety of options to choose from, creating a personalized dining experience.
- **Restaurant Redesign:** Restaurants are updating their look and logo as part of a brand refresh to attract customers and stay current in the market.

### Industries Being Reshaped

- **Fast Food:** Drive-thru systems have long been a staple in fast food chains but could also be adopted by other fast casual eateries for a more efficient experience.
- **Casual Dining:** Customizable meals options can enhance the dining experience beyond fast food, and could be introduced at casual dining establishments.
- **Brand Design:** As more companies are updating their look and logo, design agencies can cater to this need and offer more than just a visual update but also brand strategy.

## Related on Trend Hunter

- [QSR-Operated Pizza Drive-Thrus](https://www.trendhunter.com/trends/pizza-hut-5.md)
- [Health Food Digital Drive-Thrus](https://www.trendhunter.com/trends/sweetlane.md)
- [Tech-Driven Drive Thrus](https://www.trendhunter.com/trends/techdriven-drivethru.md)
- [Virtual QSR Drive-Thrus](https://www.trendhunter.com/trends/smashburger-1.md)
- [Value-Driven Wellness-Focused Menus](https://www.trendhunter.com/trends/salad-and-go.md)
- [Virtual Restaurant Drive-Thrus](https://www.trendhunter.com/trends/virtual-drivethru.md)
- [Inaugural Mexican QSR Locations](https://www.trendhunter.com/trends/chipotle-mexican-grills.md)
- [Inaugural Takeout-Only Restaurants](https://www.trendhunter.com/trends/miami-grill-express.md)
- [Salsa-Infused Chicken Burritos](https://www.trendhunter.com/trends/salsa-verde-grilled-chicken-burrito.md)